RTi Research Company Profile

Background

Overview

RTi Research is a privately held market research firm headquartered in Norwalk, Connecticut. Established in 1979 by brand manager Mel Rothstein and market researcher Richard Tauber, the company specializes in delivering custom, research-based business solutions to a diverse clientele, including numerous Fortune 500 companies.

Mission and Vision

RTi Research is committed to transforming data into actionable insights, enabling clients to make informed decisions that drive business success. The company's mission is to provide meaningful research that moves businesses forward by connecting cognitive and emotional insights.

Primary Area of Focus

The firm offers a comprehensive suite of services encompassing:

Innovation and Product Development: Concept and value proposition testing, product testing, pricing strategy optimization, and volumetric forecasting.

Brand Strategy and Health: Brand positioning, equity analysis, health tracking, and portfolio optimization.

Marketing Communication: Message development, package testing, impact assessment, and ad claim substantiation.

Market Exploration: Market structure analysis, attitude and usage studies, and whitespace identification.

Customer Acquisition: Opportunity and barrier identification, customer and market segmentation, and event sponsorship evaluation.

Industry Significance

With over four decades of experience, RTi Research has established itself as a leader in the market research industry, known for its innovative methodologies and commitment to delivering high-quality, actionable insights. The company's expertise spans various sectors, including pharmaceuticals, consumer goods, food and beverage, and financial services.

Key Strategic Focus

Core Objectives

RTi Research aims to:

Provide actionable insights that drive business growth.

Offer customized research solutions tailored to client needs.

Maintain a client-centric approach, ensuring high-quality execution and collaboration.

Specific Areas of Specialization

The company specializes in:

Consumer insights and behavior analysis.

Brand health tracking and optimization.

Product development and innovation strategies.

Marketing communication effectiveness.

Key Technologies Utilized

RTi Research employs advanced analytics, data visualization tools, and proprietary methodologies to deliver comprehensive and actionable insights. The company integrates both qualitative and quantitative research techniques to address complex business challenges.

Primary Markets Targeted

RTi Research serves a broad spectrum of industries, including:

Pharmaceuticals and healthcare.

Consumer packaged goods.

Food and beverage.

Financial services.

Technology and telecommunications.

Financials and Funding

Funding History

As a privately held company, RTi Research has not publicly disclosed detailed financial information or funding history. The firm operates with a focus on delivering value to clients through its research services.

Recent Developments

While specific financial details are not publicly available, RTi Research continues to invest in its capabilities, expanding its service offerings and maintaining a strong presence in the market research industry.

Pipeline Development

Key Projects and Initiatives

RTi Research is actively involved in several projects aimed at enhancing its service offerings, including:

Developing advanced analytics platforms to provide deeper insights into consumer behavior.

Expanding its global reach to serve clients in emerging markets.

Integrating new technologies to improve data collection and analysis processes.

Anticipated Milestones

The company plans to:

Launch new research tools and platforms in the coming year.

Expand its client base in key international markets.

Enhance its service offerings through strategic partnerships and collaborations.

Technological Platform and Innovation

Proprietary Technologies

RTi Research utilizes proprietary methodologies and tools to deliver customized research solutions, ensuring high-quality execution and actionable insights.

Significant Scientific Methods

The company employs a combination of qualitative and quantitative research techniques, including:

In-depth interviews and focus groups.

Surveys and questionnaires.

Data analytics and statistical modeling.

Market segmentation analysis.

AI-Driven Capabilities

RTi Research is exploring the integration of artificial intelligence and machine learning to enhance data analysis and provide more predictive insights to clients.

Leadership Team

Executive Profiles

David Rothstein, CEO: With extensive experience in market research and business strategy, David leads RTi Research, focusing on innovation and client satisfaction.

Steve Campana, Executive Vice President: Steve oversees client relations and service delivery, ensuring that RTi's offerings meet the evolving needs of clients.

John Houghton, Executive Vice President: John is responsible for strategic initiatives and business development, driving growth and market expansion.

Sherrie Binke, Executive Vice President: Sherrie leads the research and analytics teams, ensuring methodological rigor and quality in all projects.

Susan Collin, Senior Vice President: Susan manages operations and logistics, optimizing processes to enhance efficiency and service delivery.

Lisa Cooper, Senior Vice President: Lisa focuses on human resources and organizational development, fostering a collaborative and innovative company culture.

Melissa Waetzman, Senior Vice President: Melissa oversees marketing and communications, strengthening RTi's brand presence and client engagement.

Donna Cirone Bonoff, CFO: Donna manages financial strategy and operations, ensuring fiscal responsibility and supporting strategic growth initiatives.

Bradley Cooper, Chief Information Security Officer: Bradley is responsible for safeguarding RTi's data assets and ensuring compliance with industry standards.

Janet Baldi, Senior Vice President, Data Solutions Group: Janet leads the data solutions team, developing innovative approaches to data collection and analysis.

Competitor Profile

Market Insights and Dynamics

The market research industry is characterized by rapid technological advancements and increasing demand for data-driven decision-making. Companies are leveraging big data, AI, and machine learning to provide deeper insights and predictive analytics.

Competitor Analysis

RTi Research faces competition from various firms, including:

Kantar: A global leader in data, insights, and consulting, offering comprehensive market research services.

Gartner: Specializes in technology-related insights and advisory services, providing market analysis and consulting.

Ipsos: A multinational market research and consulting firm, known for its expertise in public opinion and social research.

Strategic Collaborations and Partnerships

RTi Research collaborates with various industry partners to enhance its service offerings, including technology providers for data analytics tools and academic institutions for research methodologies.