Rubans Accessories - Comprehensive Company and Competitor Profile
Company Overview
Rubans Accessories stands as a premier jewellery brand headquartered in Bengaluru, India, known for being among the fastest-growing in the nation. Established in 2012 under Fonte Fashions Pvt Ltd, Rubans presents an extensive range of both ethnic and western jewellery. The brand prioritizes high-quality craftsmanship, style, and affordability, merging traditional artistry with modern design. Their product offerings include earrings, necklaces, bracelets, anklets, and more, catering to varied customer needs ranging from daily wear to special occasions.
Product Offering
Rubans excels in imitation jewellery, characterized by its versatile collections tailored for events such as weddings and parties. Their key product lines include:
- Bridal Jewellery: Gold and silver plated necklaces, bangles, and earrings.
- Kundan Jewellery: Showcasing heritage through elegant gold and silver-plated bangles and necklaces.
- Oxidised Jewellery: A synergistic blend of ethnic and modern aesthetics.
- Contemporary Collections: Featuring pastel enamel jewellery and day-to-day accessories.
Market Position and Vision
Rubans is dedicated to enhancing its global presence by offering internationally standard accessories online, with an aspiration to be the most adored fashion brand worldwide. Their strategic focus is on building market leadership through maintaining high quality and customer satisfaction standards.
Financial Insights
Following its appearance on Shark Tank India, Rubans Accessories achieved a valuation of ₹100 crore, securing investments equating to 1% equity at ₹1 crore with an extra ₹50 lakh at 12% interest. Revenue escalated from ₹29.7 crore in 2021 to ₹51 crore, with projections aiming for ₹65 crore in current year sales and an anticipated EBITDA of 15%.
Leadership
Chinu Kala is the founder and central figure propelling Rubans Accessories with her vision and leadership. Accompanying her are key figures like Amit Kala, serving as director, and Aniruddha Pakhira, who manages brand visibility and sales strategies.
Points of Contact
Rubans offers customer service support via email at care@rubans.in and is actively engaged across social media platforms like Instagram, Facebook, Twitter, and LinkedIn, ensuring direct customer interaction and updates on trends and new products.
Competitor Landscape
Rubans faces stiff competition from key players in the jewellery sector, including:
1. Attrangi: Renowned for versatile designs, Attrangi, founded by Saloni Shah and Vidushi Jain in 2017, emphasizes trendy, affordable jewellery catering mainly to destination wedding needs.
2. Ajnaa Jewels: Based in New Delhi, this brand offers bespoke jewellery that honors Indian heritage, boasting unique designs marked by vibrant colors and high-quality craftsmanship since 2018.
3. Priyaasi: Located in Bengaluru, Priyaasi mixes contemporary and traditional designs appealing to women who celebrate life’s significant moments with elegance, thriving on online retail platforms like Myntra.
4. South India Jewels: A brand steeped in the traditional artistry of South Indian jewellery, offering a wide range of products from imitation to gold and diamond pieces, all while reflecting cultural richness.
Unique Market Position
Rubans distinguishes itself by offering fashion jewellery that integrates modern design with traditional artistic elements. This blend, along with their expansive collections, meets a broad spectrum of consumer tastes from casual wear to elaborate bridal choices.
Strategic Insights
To maintain market dominance, Rubans can leverage its strengths in design and customer satisfaction by tapping into emerging trends and consumer interests in sustainable and culturally enriched jewellery. Expanding their artisanal collaborations and digital presence could further bolster brand loyalty and market reach, reinforcing Rubans Accessories' unique positioning in the competitive landscape.
