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ruffalo-noel-levitz

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Ruffalo Noel Levitz (RNL)



Company Overview
Ruffalo Noel Levitz (RNL) is a leading provider of technology-enabled solutions and services, specializing in enrollment management, student success, and fundraising for higher education institutions and nonprofit organizations. The company collaborates with over 1,900 campuses and nonprofits to help these organizations reinforce student enrollment, improve student retention, and foster donor engagement through strategic fundraising efforts.

Key Services
RNL offers a wide range of services designed to support higher education institutions in achieving their enrollment and fundraising objectives. These include:

  • Enrollment Management: RNL's offerings under this category include market research, financial aid strategy, and personalized recruitment efforts through the RNL Demand Builder and RNL Student Journey programs. The aim is to manage the entire student lifecycle, from initial interest to graduation.


  • Student Retention and Success: Strategies to ensure that students complete their education efficiently by optimizing their transitions and the support they receive throughout their academic journey.


  • Fundraising Management: RNL provides comprehensive solutions for major and planned giving, annual giving, and digital giving, all supported by advanced analytics and strategic consultation.


Leadership Team
RNL's leadership team is composed of seasoned professionals with extensive expertise in education, technology, and fundraising. Key figures include:

  • William McHale, President and CEO, who has over 25 years of global executive experience, particularly within the technology sector.


  • Stephen Drew, DBA, Chief Operating Officer, leading the company's AI initiatives and product management.


  • Brian Griffiths, Chief Financial Officer, an experienced financial executive focused on corporate finance.


  • Wes Butterfield, PhD, Chief of Consulting Services, managing the financial aid services division with a concentration on enrollment management.


  • Andrea Gilbert, Chief Solutions Officer, responsible for ensuring client partnership success across enrollment and donor engagement.


  • Rob W. Ackley, Chief Human Resources Officer, focusing on talent acquisition and employee development.


Recent Developments
RNL is committed to innovation and expanding its service offerings. Recent developments include the launch of the RNL Edge AI suite, which enhances their digital strategies and solutions for higher education. In collaboration with companies like Credo AI, RNL is at the forefront of responsible AI governance within the sector.

Funding and Financials
With significant investments from Summit Partners, RNL has managed to secure multiple funding rounds. Their flagship giving platform, the RNL ScaleFunder, has supported fundraising efforts that have generated over $1.2 billion across various campaigns.

Corporate Headquarters
Headquartered at 5249 North Park Place NE #1061, Cedar Rapids, Iowa, RNL reflects its dedication to advancing educational outcomes through innovative solutions. Contact details include phone numbers 319.362.7483 and toll-free 800.876.1117.

Competitor Overview



Ruffalo Noel Levitz (RNL) operates in a competitive field, contending against key players across diverse sectors. With an impressive annual revenue of $300 million and a workforce of 1,462 employees, RNL maintains a strong presence in the fundraising and enrollment management services market.

Primary Competitors
RNL's competitors include:

  • SIS International Research

  • Next Step

  • PM & Partner Marketing Consulting

  • Strategic Database Research

  • Integral Resources Inc.

  • Direct Line Communications, Inc.

  • DRS Acquisitions


These organizations offer services similar to RNL, and the competition extends to software solutions like Wisenet, Submittable, Finalsite Enrollment, and OpenEduCat, serving as technological alternatives to RNL's platform through services including student administration, learning relationship management, and compliance solutions.

Competitive Landscape
RNL operates amidst various technologically advanced alternatives necessitating constant adaptation and innovation. Competitors like Blackbaud NetCommunity, Jenzabar One, and Online Check Writer showcase capabilities in community engagement and data management, applying competitive pressures on RNL to persistently advance its offerings.

The company's broader competitive environment encompasses entities including Keypath Education, InfoCision, and Public Consulting Group, which not only compete on service delivery but also on technological and operational innovation.

Overall, Ruffalo Noel Levitz's competitive positioning underscores the necessity for ongoing strategic and technological evolution to preserve its leading market status. Leveraging substantial industry experience and proven service offerings enables RNL to adeptly navigate challenges posed by these dynamic competitors.
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