Rusk Media Company Research Report
Company Overview
- Name: Rusk Media Pvt. Ltd.
- Mission: Rusk Media is a full-stack mobile-first digital entertainment company focusing on delivering premium serialized social and OTT video IPs across fiction and non-fiction targeting young adults.
- Founded By: No information is available
- Year Founded: No information is available
- Key People in the Company: No information is available
- Headquarters:
- Delhi Office: First Floor, 37, Community Center, East of Kailash, New Delhi - 110065
- Mumbai Office: 8th Floor, Gazdar Enclave - C-15, Off New Link Rd, Veera Desai Industrial Estate, Andheri West, Mumbai, Maharashtra 400102
- Number of Employees: No information is available
- Revenue: No information is available
- Core Competency: Rusk Media is renowned for its creation of premium intellectual properties (IPs) that cater to Gen-Z audiences via OTT platforms. They focus on producing digital entertainment content that is trendy and targets young adults.
Products
Alright!
- Description: Alright! is India’s largest social video brand, delivering over 500 million views a month.
- Key Features: Focuses on comedy, sketches, and providing comic relief with its content.
Playground
- Description: India's biggest gaming-entertainment IP that secured over 500 million views in Season 1, with a second installment forthcoming.
- Key Features: Engages viewers through a unique blend of gaming and entertainment with renowned YouTubers.
LIT
- Description: LIT is a platform dedicated to lifestyle topics, specifically focusing on food, fashion, and travel.
Rumble: Free Games
- Description: Offers free-to-play games to engage users without betting, enhancing user participation and competition through leaderboards.
Recent Developments
- New Products Launched: No new product launches mentioned.
- New Features:
- Introduction of engaging branded games that are customizable to a brand’s graphics, values, and marketing goals.
- Development of interactive playable ads which increase conversion rates for brands.
- Utilization of AR/VR filters to improve the engagement of Instagram and Facebook ads.
- Partnerships: No explicit mention of new partnerships.
Recent Marketing Campaigns and Results
- Date with Senior - School Romance
- Goal was to promote Eva deodorants and Career Launcher's law entrance courses through compelling video content.
- Results: 120 million impressions and 11 million views.
- Modern Parivaar - S1
- Focused on brand awareness for Country Delight, promoting fresh food essentials.
- Results: 96 million impressions and 42 million views.
- School Chale Hum
- Highlighted Magic Pin's unique discount app features.
- Results: 28 million impressions and 4.2 million views.
- The Sarkari Karayala - S1 & S2
- Promoted CoinDCX and Winzo in their respective seasons.
- Results for TSK S1: 64 million impressions and 13 million views.
Conclusion
Rusk Media has established itself as a leading digital entertainment provider, with a strong focus on curating content that appeals to Gen-Z audiences across India. Their extensive range of offerings from entertainment to interactive advertising solutions, demonstrate their innovative approach in the media industry. The company continuously seeks to expand their impact through branded content, games, and the adaptation of cutting-edge technologies like AR/VR to create immersive brand experiences.
