Ryno Power Inc. Company Profile

Background

Founded in 2009 by legendary motocross racer Ryan "Ryno" Hughes and entrepreneur Ryan McCarthy, Ryno Power Inc. is a San Diego-based sports supplement company dedicated to empowering athletes across various disciplines. The company's mission is to provide high-quality, health-conscious supplements that promote an active lifestyle and help individuals achieve their performance goals. Ryno Power has established a significant presence in the sports nutrition industry, catering to athletes in motocross, mountain biking, BMX, cycling, triathlon, and jet-skiing.

Key Strategic Focus

Ryno Power's strategic focus centers on delivering premium, clean, and effective nutritional supplements tailored to the unique needs of athletes. The company emphasizes:

• Product Quality: Utilizing non-GMO and organic ingredients, Ryno Power ensures all products are free from artificial flavors and colors.

• Comprehensive Product Line: Offering a diverse range of 14 products, including protein powders, electrolyte drink mixes, pre-workout supplements, and recovery aids, allowing athletes to customize their nutrition plans.

• Global Reach: With warehouses in the USA, Canada, Europe, Australia, and South Africa, Ryno Power has expanded its distribution network to serve athletes worldwide.

Financials and Funding

As of January 2025, Ryno Power Inc. reported an average annual salary of $98,349 for its employees, with salaries ranging from $86,495 to $111,208. The company has raised a total of $70,000 in funding over one round.

Technological Platform and Innovation

Ryno Power distinguishes itself through:

• Manufacturing Standards: All products are manufactured in NSF-regulated Good Manufacturing Practice (GMP) facilities, ensuring consistent quality and safety.

• Quality Control: The company implements rigorous testing protocols, including third-party evaluations, to verify the purity and potency of its supplements.

Leadership Team

Ryno Power's leadership comprises:

• Ryan "Ryno" Hughes: Co-founder and former professional motocross racer, bringing firsthand athletic experience to product development.

• Ryan McCarthy: Co-founder and CEO, overseeing business operations and strategic growth initiatives.

Competitor Profile

Market Insights and Dynamics

The sports nutrition industry is experiencing significant growth, driven by increasing health consciousness and demand for performance-enhancing supplements. Ryno Power operates within this expanding market, focusing on action sports and endurance athletes.

Competitor Analysis

Key competitors include:

• FNX Fit: Offers functional fitness supplements aimed at muscle building and workout enhancement.

• BioSteel: Provides sports hydration products emphasizing health and trustworthiness.

• First Endurance: Specializes in premium sports nutrition for endurance athletes.

• Earth Fed Muscle: Sells grass-fed whey protein and other supplements with minimal ingredients.

• Hammer Nutrition: Offers a range of endurance fuels and supplements since 1987.

These competitors focus on various aspects of sports nutrition, from hydration to muscle recovery, catering to a broad spectrum of athletes.

Strategic Collaborations and Partnerships

Ryno Power has established partnerships with elite athletes and teams, including:

• 2020 MXGP Team: Featuring athletes like Tim Gajser, Romain Febvre, and Glenn Coldenhoff, showcasing the brand's commitment to supporting top-tier talent.

Operational Insights

Ryno Power's competitive advantages include:

• Athlete-Centric Approach: Products are developed and tested in collaboration with professional athletes, ensuring relevance and effectiveness.

• Commitment to Clean Supplements: A 100% pass rate in WADA and Olympic drug tests underscores the brand's dedication to purity and safety.

Strategic Opportunities and Future Directions

Looking ahead, Ryno Power aims to:

• Expand Product Offerings: Introducing new products like sports gels and plant-based proteins to meet evolving consumer preferences.

• Enhance Global Distribution: Strengthening international presence through strategic partnerships and distribution channels.

• Leverage Digital Marketing: Utilizing online platforms to engage with a broader audience and drive brand awareness.

Contact Information

• Website: Ryno Power Official Website

• Social Media:

• Instagram: Ryno Power Instagram

• Facebook: Ryno Power Facebook

• Twitter: Ryno Power Twitter

Ryno Power continues to solidify its position as a leader in the sports nutrition industry by focusing on quality, athlete collaboration, and global expansion.