SAE International Company Profile

Background

Mission: To advance mobility knowledge and solutions for the benefit of humanity.

Vision: SAE is the leader in connecting and educating mobility professionals to enable safe, clean, and accessible mobility solutions.

Founded in 1905, SAE International is a global association comprising over 128,000 engineers and technical experts in the aerospace, automotive, and commercial vehicle industries. The organization focuses on lifelong learning and the development of voluntary consensus standards, playing a pivotal role in advancing engineering practices and technologies across these sectors.

Key Strategic Focus

SAE International's strategic objectives include:

Standards Development: Creating and maintaining industry standards to ensure safety, reliability, and efficiency in mobility engineering.

Professional Development: Offering educational programs, certifications, and resources to support the continuous learning of engineers and technical professionals.

Industry Collaboration: Facilitating partnerships and cooperative research programs to address emerging challenges and innovations in mobility.

The organization serves the aerospace, automotive, and commercial vehicle markets, addressing critical issues such as autonomous vehicle technology, electric vehicle infrastructure, and sustainable mobility solutions.

Financials and Funding

As of 2022, SAE International reported an annual revenue of approximately $82.4 million. The organization's revenue streams include membership dues, program service revenue, and royalties. In 2020, SAE International generated $68.1 million in total revenue, with expenses totaling $64.4 million.

Technological Platform and Innovation

SAE International is renowned for its development of industry standards, including the classification system for autonomous driving levels ranging from 0 to 5. The organization also collaborates with industry partners to develop technical reports and recommended practices, such as the J3400 EV Coupler Recommended Practice, which aims to standardize electric vehicle charging infrastructure.

Leadership Team

Carla Bailo: Co-CEO and Director.

Gregory L. Bradley: Co-CEO, Chief Legal Officer, General Counsel, Secretary, and Director.

Brian Trybend: Chief Financial Officer.

Joe Pramberger: President, SAE Media Group.

In May 2024, the Board of Directors terminated Dr. David Schutt from his role as CEO following an investigation that revealed behaviors inconsistent with the organization's code of conduct. Carla Bailo and Gregory L. Bradley were appointed as co-CEOs to ensure business continuity during the search for a new chief executive.

Competitor Profile

Market Insights and Dynamics:

SAE International operates within the professional engineering associations and standards development sector, focusing on mobility engineering. The market is characterized by the need for continuous innovation, standardization, and professional development to address evolving technologies and regulatory requirements.

Competitor Analysis:

ASTM International: A global organization that develops and publishes voluntary consensus standards for a wide range of materials, products, systems, and services.

ASME (American Society of Mechanical Engineers): Promotes the art, science, and practice of multidisciplinary engineering and allied sciences around the globe.

ISO (International Organization for Standardization): Develops and publishes international standards across various industries to ensure quality, safety, and efficiency.

These organizations share a focus on standards development and professional education, serving overlapping industries and contributing to the advancement of engineering practices worldwide.

Strategic Collaborations and Partnerships

SAE International has established significant collaborations to enhance its impact and reach:

International Aerospace Quality Group (IAQG): In June 2022, IAQG selected SAE International as its global publisher of standards, streamlining the development and publication process for aerospace quality standards.

Mastercam: In November 2019, Mastercam became an official equipment supplier for SAE's Formula SAE and Baja SAE competitions, providing free access to its software and technical support to participating student teams.

Operational Insights

SAE International differentiates itself through its comprehensive approach to mobility engineering, encompassing standards development, professional education, and industry collaboration. The organization's global reach and extensive membership base enable it to address diverse challenges and opportunities within the mobility sector.

Strategic Opportunities and Future Directions

Looking ahead, SAE International is poised to:

Expand Standards Development: Continue to develop and update standards that address emerging technologies, such as electric vehicles, autonomous systems, and sustainable mobility solutions.

Enhance Educational Programs: Broaden its educational offerings to equip engineers and technical professionals with the skills needed to navigate the evolving mobility landscape.

Strengthen Industry Partnerships: Forge new collaborations with industry leaders, academic institutions, and government agencies to drive innovation and address global mobility challenges.