Company Overview
Safe Catch, headquartered in Sausalito, California, is a leading brand in the food technology and canned seafood industry. With a mission dedicated to providing pure and delicious seafood, Safe Catch emphasizes rigorous mercury-testing on every fish, ensuring the safety and quality of their products by adhering to standards that are ten times stricter than FDA limits. The company is committed to sustainability, sourcing only from MSC-certified fisheries and working as an official partner with the American Pregnancy Association. Safe Catch was established to combat mercury poisoning risks associated with seafood and employs innovative cooking processes to preserve natural flavors and nutrients.
Product Portfolio
Safe Catch offers a diverse range of seafood products, including canned tuna, salmon, mackerel, and sardines. Key products in their portfolio are:
- Elite Wild Tuna, Garlic Herb
- Wild Pacific Pink Salmon, No Salt Added
- Wild Ahi, Yellowfin Tuna
All products are marketed as non-GMO and feature a hand-cut, slow-cooked process, which maintains their nutritional value and ensures the natural omega-3 content remains intact without any fillers or additives.
Financial Information
Safe Catch generates approximately $3.9 million in annual revenue, translating to a revenue of $175,700 per employee. The company’s valuation is estimated to be between $10 million to $50 million, bolstered by a successful $5 million seed funding round led by Echo Capital and other investors. This financial backing supports their ongoing objective to offer 100% mercury-tested tuna and salmon products.
Leadership Team
1. Bryan Boches - Co-Founder & Chief Executive Officer
- Background: Holds a degree from the University of Pennsylvania - The Wharton School. Responsible for spearheading the strategic direction and growth initiatives at Safe Catch since its inception in 2015.
2. Kevin McCay - Chief Operations Officer
- Role: Skilled in operations and management within the food technology sector, focusing on supply chain efficiency and expanding into new retail markets.
3. Caitlin Gardner, CPA - Vice President of Finance
- Background: Formerly with PwC, oversees Safe Catch's financial strategy, bringing a degree from West Chester University of Pennsylvania and contributing to fiscal oversight and investment initiatives since January 2023.
4. Jamie Jimenez - Director of Marketing & E-commerce
- Focus: Proficient in event management, partnership marketing, and driving e-commerce strategies. Expands Safe Catch's presence across multiple channels, ensuring brand visibility and aligning marketing efforts with the company’s sustainability ethos.
Strategic Initiatives
Safe Catch is aggressively expanding its retail presence through strategic partnerships with major outlets, supported by a robust supply chain and logistics framework. The company is dedicated to educating consumers on seafood purity and sustainability practices, utilizing modern technology to enhance product safety and quality. Its commitment to environmentally responsible practices and community engagement is central to its strategic blueprint.
Market Position and Recent Developments
Safe Catch stands out for its stringent mercury testing compared to competitors, with their Elite wild tuna's purity competing with that of wild king salmon. In recent strategic development, Safe Catch has acquired Scout, a tinned seafood brand, aligning with its mission to expand its portfolio and enhance sustainability efforts.
Competitors
Safe Catch operates in a competitive landscape alongside key industry players, including:
- Wild Planet Foods: Based in McKinleyville, California, with a revenue of $9 million, offering sustainably focused seafood products such as tuna, salmon, and anchovies.
- Bumble Bee Seafoods: Leading the North American market with an extensive canned seafood product range, including tuna and salmon.
- BlueNalu: Innovator in cell-cultured seafood, leveraging technology to develop sustainable seafood alternatives.
Other notable competitors include Revo Foods, Wildtype, and Scott & Jon's for ready-to-eat seafood meals. The market is trending towards sustainable and gourmet canned seafood, with brands like Patagonia Provisions and José Gourmet also maintaining strong positions.
Contact Information
Safe Catch maintains an active presence online and can be reached via their [official website](https://safecatch.com) for products, inquiries, or further details about their sustainable practices.
Social Media and Public Presence
Safe Catch actively engages on social media platforms, enjoying significant followership on sites like Facebook, which underscores consumer interest and brand loyalty. The company’s communication reflects its commitment to health, safety, and environmental standards.
