SafeGraph Company Market Research Report






Company Overview



Name: SafeGraph

Mission:
SafeGraph's mission is to democratize access to high-quality, accurate data about physical places to power innovative applications, platforms, and analytics. They aim to be the consummate resource for precise data about locations around the global physical world, contributing to technological advancements and data-driven solutions.

Founded: 2016

Founders: No information available

Key People:
  • Auren Hoffman - Chief Executive Officer

  • Felix Cheung - EVP of Engineering

  • Jason Richman - VP of Sales

  • Nicole Berger - SVP of Operations

  • Ravi Patel - Chief Financial Officer

  • Ross Epstein - SVP of Product


Headquarters: Denver, Colorado

Number of Employees: 51-200 employees

Revenue: No information available

Notable For:
SafeGraph is renowned for providing the highest-quality global places data, crucial for location-based analytics and insights. The company builds detailed, accurate points of interest (POI) datasets used across various industries.




Products



Places
  • Description: SafeGraph’s Places data is a comprehensive dataset containing detailed information about global points of interest (POIs), including names, addresses, lat/long coordinates, categories, and brands.

  • Key Features:

  • Millions of global POIs with attributes like brand affiliation and advanced categorization

  • Monthly updates ensuring data is fresh and accurate

  • Unique placekey for easy data joining

  • Covers commercial, industrial, recreational, and public spaces


Geometry
  • Description: SafeGraph’s Geometry product includes machine-generated, human-verified polygons outlining the spatial boundaries of POIs.

  • Key Features:

  • Accurate building footprint data

  • Detailed metadata including co-tenancy, adjacency, and area size

  • Polygon geometries showing place layouts and relationships


Rich POI Attributes
  • Description: Provides extended attributes to expand detail on POIs, beyond basic location data.

  • Key Features:

  • Business hours, open/closed dates

  • Category tags for granular filtering

  • Store IDs and phone numbers

  • Precise geographic coordinates and placekeys





Recent Developments



New Products/Features:
  • Expanded Coverage: Significant coverage gains in US and Western Europe with new rich attribute columns for malls in the US and Canada.


  • New Partnerships: SafeGraph partnered with various platforms such as CARTO, Esri, Snowflake, AWS, and Databricks. These partnerships facilitate smoother data integration and enhanced user capabilities.


  • Monthly Updates: SafeGraph continues to deliver monthly updates, adding hundreds of thousands of new places and maintaining the relevance and accuracy of its dataset.


Feature Enhancements:
  • Booking Link Column: Added in July 2024 release for select restaurant POIs.

  • Closed On Detection Improvements: Enhanced algorithms for detecting and reporting closed POIs more accurately.


Strategic Goals:
  • Democratizing Data Access: Maintaining a focus to democratize data access by continually expanding and enhancing dataset quality.

  • Integration Expansion: Furthering data reach via new strategic integrations and partnerships to embed SafeGraph data into diverse industry-standard platforms and analytics tools.


Market Impact:
  • Enhanced Analytics Capabilities: SafeGraph data has enabled platforms like Clear Channel RADAR and Olvin to offer more granular and accurate insights for advertising and retail analytics, respectively.

  • Client Growth: Successful partnerships and data integrations have accelerated SafeGraph’s growth within various sectors, including AdTech, FinTech, Real Estate, and location-based services.





SafeGraph remains committed to providing high-quality, premium places data to power modern applications and analytics, constantly evolving with new improvements and strategic partnerships to support data-driven decision-making across industries.