SaferMe Company Profile

Background

SaferMe, originally established as ThunderMaps in 2012, rebranded in August 2018 to better align with its mission of mobilizing hazard data to enhance personal safety. The company specializes in developing software solutions aimed at improving health and safety within organizations, offering tools that facilitate effective communication and risk management. With a presence in over 20 countries, SaferMe operates offices in New Zealand, Sweden, and the United Kingdom, serving a diverse clientele that includes entities like Downer, The Morgan Foundation, and Forest and Bird.

Key Strategic Focus

SaferMe's strategic focus centers on delivering innovative safety management solutions that empower organizations to proactively manage risks and ensure compliance. The company's offerings include:

Virus Management Solutions: Tools designed to assist businesses in pandemic readiness, including contact tracing devices and symptom tracking applications.

Safety Suite: A comprehensive platform featuring site sign-in capabilities, risk registers, QR code inductions, safety form builders, training management, and tools addressing psychosocial risks and remote worker wellbeing.

These solutions cater to industries such as manufacturing, engineering, utilities, physical security, facility management, contracting, and construction.

Financials and Funding

As of 2023, SaferMe reported revenues of $268.3K, serving approximately 1,000 customers. The company has secured funding totaling $2.9 million, with notable investments including:

Grant (August 2020): $262K

Seed Round (February 2018): Undisclosed amount

Grant (November 2015): $1.7M

Investors encompass the Ministry of Business, Innovation and Employment, Dave Moskovitz, and the Horizon 2020 SME Instrument.

Pipeline Development

SaferMe continues to enhance its product offerings, with recent developments such as the launch of SpotCast, a video sticker platform that embeds instructional and safety videos into QR code stickers. This innovation is particularly beneficial for sectors like manufacturing, engineering, utilities, and construction, providing on-demand, location-specific training resources.

Technological Platform and Innovation

SaferMe distinguishes itself through proprietary technologies and methodologies, including:

SpotCast Video Sticker Platform: Enables embedding of instructional videos into QR code stickers, facilitating immediate access to safety information.

Contact Tracing Devices: Purpose-built wearable cards that log interactions between employees using an anonymized and secure system to protect worker privacy.

Leadership Team

Jessica Knapp: Chief Executive Officer & Head of the Asia-Pacific

Clint Marrewijk: Co-Founder & Director

Mike Steere: Co-Founder, Chief Marketing & Customer Officer, Key Account Manager & Board Member

Leadership Changes

In recent developments, Jessica Knapp has assumed the role of Chief Executive Officer and Head of the Asia-Pacific region, succeeding Clint Marrewijk, who continues to serve as Co-Founder and Director.

Competitor Profile

Market Insights and Dynamics

The occupational health and safety (OHS) software market is characterized by a growing emphasis on workplace safety, regulatory compliance, and the integration of digital solutions to manage risks effectively. Organizations are increasingly adopting EHS (Environmental, Health, and Safety) management systems to streamline processes and enhance safety cultures.

Competitor Analysis

Key competitors in the OHS software space include:

SafetyCulture: Offers iAuditor, an inspection app that empowers field workers and provides visibility and insights to raise safety and quality standards.

SafetyChain: Provides food safety and quality management solutions designed to help companies reduce risk and control costs while ensuring compliance.

1Life: Specializes in occupational health and safety software, focusing on simplifying safety management processes.

ComplianceQuest QMS: Delivers a fully integrated Quality, Health, Safety, and Environment Solution Suite built on the Salesforce.com platform.

Ideagen EHS: Offers environmental, health, and safety management software enabling incident reporting, risk identification, and safety process automation.

Strategic Collaborations and Partnerships

SaferMe has engaged in collaborations with various organizations to enhance its product offerings and expand its market reach. Notable partnerships include:

European Commission: Participation in multi-million dollar Smart Cities projects.

New Zealand Organizations: Collaborations with entities like Downer, The Morgan Foundation, and Forest and Bird to implement safety solutions.

Operational Insights

SaferMe's strategic considerations involve differentiating itself through innovative safety solutions like the SpotCast platform and contact tracing devices. By focusing on user-friendly, mobile-first applications, the company aims to address the evolving needs of industries requiring robust safety management systems.

Strategic Opportunities and Future Directions

Looking ahead, SaferMe is poised to capitalize on the increasing demand for digital safety solutions. The company's commitment to innovation, as evidenced by recent product launches, positions it to expand its footprint in existing markets and explore new sectors requiring advanced safety management tools.