Sahm Capital Financial Company Market Research Report

Background

Company Overview

Sahm Capital Financial Company, established on January 20, 2022, is a closed joint-stock company headquartered in Riyadh, Saudi Arabia. The company operates under the unified number 7027499784 and commercial registration number 1010774084. In October 2023, Sahm Capital increased its capital from 56,250,000 SAR to 93,750,000 SAR, a move approved by the Capital Market Authority (CMA).

Mission and Vision

Sahm Capital aims to provide a seamless and tailored investing experience for Saudi users, making investing as simple as breathing. The company is committed to becoming the leading online broker in Saudi Arabia by offering innovative financial services and platforms.

Primary Area of Focus

Sahm Capital specializes in dealing, custody, and advisory services in securities. The company holds a CMA license (number 22251-25) issued on October 19, 2022, and commenced its activities on October 1, 2023. Additionally, Sahm Capital was licensed for arranging and managing investments and operating funds on February 8, 2024, with activities beginning on October 9, 2024.

Industry Significance

As a licensed financial entity in Saudi Arabia, Sahm Capital plays a pivotal role in enhancing the country's financial services sector. The company's innovative approach, including the launch of the Sahm trading app, positions it as a significant player in the regional fintech landscape.

Key Strategic Focus

Core Objectives

Market Expansion: To become the leading online broker in Saudi Arabia by offering innovative financial services and platforms.

Customer-Centric Services: To provide a seamless and tailored investing experience for Saudi users, making investing as simple as breathing.

Specific Areas of Specialization

Online Trading Platforms: Development and management of the Sahm trading app, which allows users to trade in both Saudi and U.S. markets within a single platform.

Shariah-Compliant Investments: Offering a list of Shariah-compliant stocks in the U.S. market and a variety of U.S. stock ETFs with Arabic themes.

Key Technologies Utilized

Mobile Application Development: The Sahm app is available for download on the iOS App Store, Android Play Store, and Huawei AppGallery, providing users with a user-friendly interface for trading.

Real-Time Data Integration: The app offers real-time currency exchange and trading capabilities, facilitating seamless international transactions.

Primary Markets Targeted

Saudi Arabian Market: Focusing on providing tailored investment solutions for Saudi investors.

U.S. Market: Offering access to U.S. stocks and ETFs, including Shariah-compliant options, to cater to the diverse needs of Saudi investors.

Financials and Funding

Funding History

Sahm Capital has undergone significant capital increases, with the most recent raising its capital to 93,750,000 SAR in October 2023.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed.

Notable Investors

Sahm Capital is a joint venture between Valuable Capital Group Ltd and eWTP Arabia Capital.

Intended Utilization of Capital

The increased capital is likely allocated towards expanding Sahm Capital's technological infrastructure, enhancing the Sahm trading app, and broadening its service offerings to meet the growing demands of Saudi investors.

Pipeline Development

Key Pipeline Candidates

Sahm Trading App: The primary product offering, enabling users to trade in both Saudi and U.S. markets.

Stages of Development

Launch: The Sahm app was launched in December 2023, marking a significant milestone in Sahm Capital's journey to become the leading online broker in Saudi Arabia.

Target Conditions

Market Penetration: Aiming to capture a significant share of the Saudi Arabian online brokerage market.

Anticipated Milestones

User Growth: Achieving substantial user adoption and engagement within the first year of the app's launch.

Technological Platform and Innovation

Proprietary Technologies

Sahm Trading App: A proprietary platform designed specifically for Saudi investors, offering access to both Saudi and U.S. markets.

Significant Scientific Methods

Shariah Compliance Screening: Utilizing financial screening methods to identify Shariah-compliant stocks and ETFs, catering to the preferences of Saudi investors.

AI-Driven Capabilities

Automated Trading Features: The app includes features like Conditional Orders, providing users with advanced trading capabilities.

Leadership Team

Executive Profiles

Hadeel Bedeeri: General Manager of Sahm Capital and Head of Dealing. With over 15 years of experience in the financial industry, Hadeel has successfully established and managed multiple brokerage departments, showcasing her leadership and expertise.

Ryan Lee: Chief Operating Officer and Data Security Officer. Ryan has extensive experience in investment operations and has been instrumental in improving customer service and back-office systems since joining Valuable Capital Group in 2016.

Huma Ejaz: Vice President of Advisory and Asset Management. With over 17 years of experience in corporate finance and accounting, Huma has a strong background in financial reporting, audit, and due diligence.

Mohammed Asiri: Head of Finance. Mohammed brings over 15 years of experience in financial reporting across diverse industries, including aviation and investment banking.

Lina Assaf: Head of Compliance & AML. Lina has been in the financial services and investment sector since 2008, holding various positions in compliance and anti-money laundering.

Mahmood Saeed: Head of IT. With 14 years of direct experience in information technology and 5 years in management, Mahmood has worked with organizations like Samsung and SASCO.

Board of Directors

Yeh Hung Steven Chou: Chairman of Sahm Capital and Chief Strategy Officer of Valuable Capital Group Ltd. Steven has over 20 years of experience in financial markets and regulatory bodies across Asia.

Gary Lee: Board of Directors Member. Gary holds multiple licenses under the Hong Kong SFC and has a comprehensive background in overseeing various business functions and driving strategic expansion.

Ting Cheung (Jess): Vice Chairman of the Board of Directors. Jess is the Co-founder of Valuable Capital Group Ltd and has served as its Chief Executive Officer since 2016.

Shiu Shan Chan (Andrew): Independent Member. Andrew is the President at Yuzhou Financial Holdings (Hong Kong) Limited and has extensive experience in corporate governance and public service.

Competitor Profile

Market Insights and Dynamics

The online brokerage market in Saudi Arabia is experiencing rapid growth, driven by increasing digital adoption and a young, tech-savvy population. Investors are seeking platforms that offer seamless trading experiences, access to international markets, and compliance with Shariah principles.

Competitor Analysis

Al Rajhi Capital: A leading brokerage firm in Saudi Arabia, offering a range of investment services and platforms.

NCB Capital: Provides comprehensive investment solutions, including brokerage services, asset management, and research.

Samba Capital: Offers a variety of investment products and services, catering to both retail and institutional clients.

Strategic Collaborations and Partnerships

MENA Fintech Association: Sahm Capital joined the MENA Fintech Association in February 2024, aiming to support fintech startups and strengthen the fintech ecosystem in the Middle East and Africa.

Operational Insights

Sahm Capital differentiates itself by offering a user-friendly mobile trading platform that integrates Saudi and U.S. markets, providing real-time data and Shariah-compliant investment options. The company's focus on technological innovation and customer-centric services positions it competitively in the market.

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