Company Research Report

Sai Silks (Kalamandir) Limited

Company Overview

• Name: Sai Silks (Kalamandir) Limited

• Mission of the Company: Transform the retail industry by providing a one-of-a-kind shopping experience at an affordable price.

• Founded: 2005

• Founders: Mr. Chalavadi Naga Kanaka Durga Prasad and Mrs. Chalavadi Jhansi Rani

• Key People:

• Mr. Prasad Chalavadi (Managing Director & Promoter)

• Mr. Kalyan Annam (Whole-time Director)

• Mr. Mohan Chalavadi (Senior Vice President, Operations)

• Mr. Rajesh Annam (Senior Vice President, Business Operations)

• Mr. Rachamadugu Balaji Bharadwaj (Senior Vice President, IT & E-Commerce)

• Headquarters: 6-3-790/8, Flat No. 1, Bathina Apartments, Ameerpet, Hyderabad, Telangana, India - 500016

• Number of Employees: Approximately 6000

• Revenue: Annual turnover of INR 1000 CR+ (FY 22E)

• Known For: One of South India’s top retailers of ethnic clothing, especially sarees.

Products

• Product Brands:

• Kalamandir

• Description: Ethnic fashion for middle and higher middle-class consumers.

• Key Features: Affordable fashion, extensive collection, and high quality.

• Mandir

• Description: High-end premium sarees for the urban class.

• Key Features: Premium quality, exclusive designs, suitable for special occasions.

• Kancheepuram Varamahalakshmi Silks

• Description: Premium and ultra-premium silk sarees for weddings and parties.

• Key Features: Authentic silk sarees, direct from weavers, caters to high-end market.

• KLM Fashion Mall

• Description: Value fashion for middle to lower-middle-income groups, including a diverse selection of family-friendly apparel.

• Key Features: Budget-friendly, wide range of product offerings, targeted at a broader market segment.

Recent Developments

• Recent Developments:

• Expansion to a network of 56 retail locations as of FY 22 E.

• Introduction of new retail formats catering to different market segments.

• New Products Launched: No specific information available.

• New Features Added to Existing Products: No specific information available.

• New Partnerships: No information is available.

Awards & Recognition

• 2022:

• Fastest Growing Unique Ethnic Wear Group – ET Change Makers

• Mid Day Success Stories

• Most Admired Company Of The Year – Business Leader Of The Year Awards By CMO Global

• 2021:

• Trusted Group Of The Year, Textiles & Garments – Make In India Emerging Leader Awards

• Best Silk Store – Radio City Hyderabad City Icon Awards 21-22

• Retail Icon Award (Best Silk Store) – Times Of India

• 2020:

• Retail Icon Award (Affordable Fashion Brand) – Times Of India

• Retail Icon Award (Best Designer Store) – Times Of India

• Retail Icon Award (Best Silk Store) – Times Of India

• 2019:

• Most Admired Affordable Fashion Retailer Of The Year – Images Fashion Awards

• Most Admired Fashion Design Concept Of The Year – Images Fashion Awards

• Retail Icon Award (Affordable Fashion Brand) – Times Of India

• Retail Icon Award (Best Silk Store) – Times Of India

• Historical Achievements:

• Multiple accolades throughout the years reflecting significant contributions to ethnic fashion and retail.

Corporate Social Responsibility Initiatives

• Education Initiatives:

• Providing free education and scholarships to underprivileged and deserving children.

• Community Support:

• Assistance to handloom weavers and financial support to needy workers.

• Donations to NGOs and sponsorship of charity events.

• Health and Environmental Campaigns:

• Blood donation drives, awareness programmes for health and environment, anti-narcotics campaigns.

By following these initiatives, Sai Silks (Kalamandir) Limited aims to create a positive impact on society and uphold its commitment to corporate social responsibility.

Conclusion

Sai Silks (Kalamandir) Limited has established itself as a leader in the ethnic clothing market in South India. Through strategic branding, a broad product range, and a commitment to social responsibility, SSKL continues to make significant strides in the retail industry. The company's expansion and numerous accolades reflect its dedication to growth and customer satisfaction.