Overview
Said Differently is an innovative global agency established in 2020, renowned for designing bespoke, award-winning campaigns, products, and platforms. The company provides a range of services, including advertising, design, development, strategic consulting, and digital transformation, targeted at clients including nonprofits, VC-backed startups, and Fortune 500 brands. In a strategic move to enhance growth, Said Differently merged with Brainvire, a global digital transformation company, under the leadership of their new CEO, Linda Boff.
Leadership Team
- Linda Boff, CEO: Appointed in 2024, Linda brings a wealth of experience from GE, where she excelled as Chief Marketing Officer among other key roles. Her illustrious career has been recognized with several accolades such as Forbes' Most Entrepreneurial CMO in 2024 and Adweek's B2B Innovation Lifetime Achievement Award in 2023.
- Rachel Barek, Co-Founder: Known for her expertise at the intersection of technology and creativity, Rachel has worked with top brands such as Bank of America and Verizon. Her leadership has seen Said Differently recognized among Adweek’s Fastest Growing Agencies in 2023.
- Brian Skahan, Co-Founder & President: With a strong background in technology and creative strategy, Brian has led initiatives for brands like Nike and CitiBank. His Miami-based leadership excels in combining art and science.
- Josh Combs, CMO: Joining in April 2024, Josh carries a rich creative leadership history with agencies like Fallon and AKQA. His work has been celebrated at prominent industry awards including the Cannes Lions and Clios.
- Avery Prommer, COO: Avery's two decades in digital agency operations have been significant in guiding Said Differently's collaboration with high-profile clients such as Google Play and Red Bull.
Organizational Model
Said Differently is notable for its unique client engagement model, assembling bespoke teams drawn from a global network of over 5,000 professionals. This approach ensures projects are led by highly specialized talent tailored to the client’s specific needs.
Key Clients and Industries
Said Differently has collaborated with a distinguished list of clients, including GE Aerospace, Wild Turkey, Neiman Marcus, NYSE, Brightspeed, Bergdorf Goodman, Blue Apron, and NRG. Their services cover a broad spectrum of industries, reflecting their capacity to deliver creative and strategic solutions at all business levels.
Global Presence
The agency maintains an extensive international footprint with key offices located in major cities such as Los Angeles, Mexico City, Washington DC, Montreal, London, Amsterdam, Detroit, Medellin, Portland, Paris, and Lisbon.
Industry Recognition
In 2023, Said Differently was recognized as one of Adweek’s Fastest Growing Agencies, underscoring its position as an influential entity in creative and digital transformation spaces.
Strategic Vision
The merger with Brainvire marks a significant strategic pivot, aiming to enhance Said Differently’s digital transformation capabilities. This aligns with the agency’s focus on middle-of-the-funnel storytelling, fostering brand trust and engagement. Said Differently leverages forward-thinking talent to disrupt the traditional workspace concept.
For more information, visit [Said Differently's Website](https://saiddifferently.com/), their [LinkedIn](https://www.linkedin.com/company/said-differently), or [Crunchbase](https://www.crunchbase.com/organization/said-differently) profiles. Contact at hello@saiddifferently.com.
Competitor Profile
Market Position and Competitors
Said Differently competes in a dynamic market alongside entities like Frog Design, Innovatemap, Toptal, and Dribbble, among others. Each competitor offers varied expertise in consultancy, strategic design, and digital transformations, positioning themselves as leaders in innovation-driven solutions:
- Frog Design is renowned for its innovative consultancy services, contributing significantly to the industry with their strategic creativity and design offerings.
- Innovatemap specializes in digital product design, marketing, and brand development.
- Toptal provides businesses access to top-tier independent talent in design, technology, and business, capitalizing on a broad network of specialists.
Organizational Insight
While Said Differently has around 35 employees, it distinguishes itself through its Virtual Agency of Record model and Team Design initiative. This model reflects a commitment to globally resourced projects with high agility and specialization, designed to mirror competitor strategies like Toptal’s freelancer incorporation.
Technology and Innovation
The consultancy utilizes proprietary technologies to deliver transformative business models, leveraging partnerships to enhance technological services for clients, exemplified by collaboration with Brainvire.
Strategic Insights
Said Differently seeks to innovate areas such as virtual advertising and team-centric design, ensuring comprehensive service capabilities aligned with industry leaders. Their market strategy revolves around sustaining creativity and strategic foresight in offering client-centric solutions.
This structured overview elucidates the market presence, competitive landscape, and innovative spirit embodied by Said Differently. Their strategic direction emphasizes establishing a robust consultancy framework that competes with major industry players through a blend of technology, creativity, and strategic partnerships.
