Salemtowne Company Research Report

Company Overview

• Name: Salemtowne

• Mission of the Company: To be a welcoming community where senior adults flourish.

• Founded: The roots can be traced back to 1887, but Salemtowne as a Life Plan Community was officially established in 1972.

• Founder: Originally established by the women of the Moravian service league known as the Dorcas Circle.

• Key People:

• Paul Harrison, President & CEO

• Nikki Burris, Vice President of Marketing & Sales

• Kelly Pearson, Vice President of Philanthropy

• Kristin Stathers, Vice President of Healthcare Services

• Allison Vessels, Vice President of Human Resources

• Board of Trustees: Includes Ms. Marty Edwards (Chair), Mr. Terry Williams (Vice Chair), Mr. Larry Colbourne (Treasurer), and others.

• Headquarters: Winston-Salem, North Carolina

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: A Moravian-rooted nonprofit Life Plan Community providing a continuum of care and support, offering seniors independence, security, and a self-driven lifestyle on a 120-acre campus.

Products

• Product Offering:

• Independent Living: Customizable apartments and villas located on Salemtowne's 120-acre campus.

• Assisted Living: Includes 44 Assisted Living apartments and 20 Memory Care Assisted Living.

• Transitional Rehabilitation: 40 private rooms for transitional rehabilitation within the Babcock Health Care Center.

• Long-term Care: 60 long-term care beds available.

• Salemtowne Home Care: Launched in 2019 for residents opting to stay within their own homes.

• Navigation at Home: A program providing continued care at home celebrating its 10th anniversary in 2024.

• Key Product Features:

• Full spectrum of services aimed at social, intellectual, physical, and spiritual well-being.

• A variety of residences including apartments, villas, and cottages.

• OnPointe Wellness Program designed to support holistic well-being.

• Extensive health services including rehabilitation and long-term care facilities.

Recent Developments

• Recent Developments in the Company:

• Appointed Paul Harrison as the new President and CEO effective August 19, 2024.

• Solar panels installation project initiated by the Environmental Sustainability Committee.

• New Products Launched:

• No information is available specifically about newly launched products, but "Bistro Twenty-six" was added as a new amenity in 2020.

• New Features Added to Existing Products:

• Launched the "Navigation by Salemtowne," a continuing care at home program in 2014.

• New Partnerships: No information is available

Historical Growth and Vision

Salemtowne, founded on Moravian principles, has been serving the community for over 50 years, consistently expanding and upgrading its amenities and services to meet the evolving needs of its residents. From opening 120 beds in the Babcock Health Care Center in 2017 to addressing environmental sustainability with solar energy projects, Salemtowne stands as a testament to innovation in senior living.

The company envisions itself as a trailblazer in senior living, ensuring quality options and programs for a diverse community while maintaining its values of hospitality, integrity, and respect.