SALESmanago Company Profile

Background

Overview

SALESmanago is a cloud-based marketing automation platform founded in 2011 and headquartered in Kraków, Poland. The company specializes in providing AI-driven customer engagement solutions tailored for eCommerce and B2C businesses. Its platform enables organizations to deliver personalized marketing experiences across various channels, including email, web, mobile, and social media. SALESmanago serves over 2,500 clients across 50 countries, including notable brands such as Starbucks, Vodafone, Lacoste, New Balance, and Victoria’s Secret.

Mission and Vision

SALESmanago's mission is to empower eCommerce and B2C companies to enhance customer engagement and drive revenue growth through advanced marketing automation and customer data platform (CDP) solutions. The company's vision is to become a global leader in providing AI-driven, no-code marketing automation tools that enable businesses to create personalized, omnichannel marketing strategies.

Industry Significance

As a prominent player in the marketing technology (MarTech) sector, SALESmanago has been recognized for its rapid growth and innovation. In 2018, the Financial Times ranked the company as the 26th fastest-growing technology company in Europe. This recognition underscores SALESmanago's significant impact on the MarTech industry and its role in shaping the future of customer engagement.

Key Strategic Focus

Core Objectives

SALESmanago aims to provide businesses with a comprehensive suite of marketing automation tools that facilitate personalized customer interactions, optimize marketing campaigns, and improve overall customer lifetime value. The company's strategic focus includes:

Customer Intimacy: Building authentic relationships with customers by leveraging zero and first-party data to deliver personalized experiences.

Precision Execution: Ensuring superior omnichannel customer experiences through hyperpersonalization.

Growth Intelligence: Combining human expertise with AI-driven insights to enable faster and more effective decision-making.

Areas of Specialization

SALESmanago specializes in the following areas:

Marketing Automation: Automating marketing processes to enhance efficiency and effectiveness.

Customer Data Platform (CDP): Consolidating customer data to create comprehensive profiles for targeted marketing.

AI and Machine Learning: Utilizing advanced analytics and AI to drive personalized marketing strategies.

Key Technologies Utilized

The platform employs a range of technologies, including:

AI and Machine Learning: For predictive analytics and personalized content delivery.

Big Data Processing: Handling large volumes of customer data to derive actionable insights.

Omnichannel Marketing Execution: Integrating various marketing channels for cohesive customer engagement.

Primary Markets Targeted

SALESmanago primarily targets:

eCommerce Businesses: Online retailers seeking to enhance customer engagement and sales.

B2C Companies: Businesses aiming to improve direct-to-consumer marketing strategies.

Financials and Funding

Funding History

SALESmanago has secured several rounds of funding to support its growth and expansion:

2014: Raised $1.7 million led by Rafał Brzoska, founder of InPost.

2016: Secured $6 million from 3TS Capital Partners to enhance technology and expand in Europe.

2021: Acquired in a nine-digit Euro transaction by SilverTree Equity and Perwyn, with significant growth equity financing to fuel international expansion.

Total Funds Raised

The company has raised approximately $7.7 million in funding over its history.

Notable Investors

Rafał Brzoska: Founder of InPost, led the 2014 funding round.

3TS Capital Partners: European technology growth capital investor, participated in the 2016 funding round.

SilverTree Equity and Perwyn: Private equity firms that acquired SALESmanago in 2021.

Utilization of Capital

The funds have been utilized for:

Research and Development: Enhancing the platform's features and capabilities.

Product Development: Expanding the range of marketing automation tools offered.

Marketing and Sales Expansion: Increasing market presence and customer acquisition efforts.

Pipeline Development

Key Pipeline Candidates

SALESmanago's pipeline includes:

AI-Driven Personalization Tools: Developing advanced features for personalized customer engagement.

Omnichannel Marketing Solutions: Expanding capabilities across various marketing channels.

Stages of Development

The company is in the advanced stages of developing these tools, with ongoing enhancements to existing features and the introduction of new functionalities.

Target Conditions

The focus is on improving customer engagement, increasing conversion rates, and enhancing overall marketing effectiveness for eCommerce and B2C businesses.

Anticipated Milestones

SALESmanago aims to achieve:

Product Launches: Introducing new AI-driven personalization tools.

Market Expansion: Entering new geographic markets and industry verticals.

Technological Platform and Innovation

Proprietary Technologies

Copernicus AI Engine: An in-house developed AI engine that powers personalized marketing strategies.

Significant Scientific Methods

Behavioral Analytics: Analyzing customer behavior to inform marketing decisions.

Predictive Modeling: Using machine learning algorithms to forecast customer actions and preferences.

Leadership Team

Key Executives

Greg Blazewicz: Founder and CEO with over 20 years of experience in digital marketing.

Marek Broda: COO and Management Board Member, responsible for leading the software development team.

Rafał Brzoska: CEO & Founder of Integer, joined SALESmanago as an early investor in 2014.

Zbigniew Łapiński: Senior Partner at 3TS Capital Partners, invested €5.2 million in 2016.

Leadership Changes

In 2021, following the acquisition by SilverTree Equity and Perwyn, new board members were appointed to support SALESmanago's growth:

Tim Weller: Chairman of Trustpilot, joined as Chairman of SALESmanago.

Rafał Brzoska: Founder of InPost, joined the board.

Jean-Philippe Baert: Experienced MarTech executive, joined the board.

Competitor Profile

Market Insights and Dynamics

The marketing automation industry is experiencing significant growth, driven by the increasing need for personalized customer engagement and data-driven marketing strategies. The market is characterized by rapid technological advancements and a growing emphasis on AI and machine learning capabilities.

Competitor Analysis

SALESmanago faces competition from several key players in the marketing automation space:

Oracle Eloqua: Offers comprehensive marketing automation solutions with a focus on enterprise clients.

Adobe Campaign: Provides cross-channel marketing automation with strong integration capabilities.

Listrak: Specializes in email marketing automation and customer engagement solutions.

Strategic Collaborations and Partnerships

SALESmanago has formed strategic partnerships to enhance its market position:

PrestaShop: In December 2024, announced a channel partnership to expand its presence in the eCommerce platform market.

Leadoo: Acquired in November 2024, strengthening SALESmanago's capabilities in conversion optimization and customer engagement.

Operational Insights

SALESmanago differentiates itself through:

Comprehensive Feature Set

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