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salon-innovations

lightning_bolt Market Research

Salon Innovations, established in 1984, is a prominent distributor and manufacturer in the beauty industry, primarily serving Great Clips salons across the United States. The company's mission is to provide high-quality products, resources, and support to enhance salon retail businesses and increase profitability. By focusing on exclusive product lines such as Solutions by Great Clips® and Latitude by Great Clips®, Salon Innovations has solidified its significance within the industry.

Key Strategic Focus

Salon Innovations concentrates on distributing and manufacturing exclusive product lines for Great Clips salons. The company specializes in developing and supplying proprietary brands like Solutions by Great Clips® and Latitude by Great Clips®, aiming to strengthen salon retail operations and boost profitability. By leveraging contract manufacturing, Salon Innovations ensures the delivery of high-quality products tailored to the specific needs of Great Clips salons.

Financials and Funding

As of July 2025, Salon Innovations reports an estimated annual revenue of approximately $14.7 million, with a workforce of over 60 employees. The company has experienced a 10% increase in employee count over the past year. Specific details regarding funding history and notable investors are not publicly disclosed.

Pipeline Development

Salon Innovations focuses on the continuous development and enhancement of its exclusive product lines, including Solutions by Great Clips® and Latitude by Great Clips®. The company collaborates with Great Clips to introduce new products and promotions, such as the Paul Mitchell Sale and the Coastal Fade Collection, to meet evolving market demands and consumer preferences.

Technological Platform and Innovation

Salon Innovations utilizes a range of technologies to support its operations and online presence. The company's website employs platforms such as WooCommerce for e-commerce functionality, Google Analytics for performance tracking, and various social media integrations to enhance customer engagement.

Leadership Team

The leadership team at Salon Innovations comprises experienced professionals dedicated to the company's mission:

  • Amy Kiefer: Chief Executive Officer

  • Tracy Geiser: Vice President of Merchandising

  • Matt Hanson: Director of Information Technology

  • Margie Hill: Director of Business Development

  • Sharon Mudgett: Director of Education

  • Emilie Storms: Director of Marketing

  • Tara White-Kulseth: Director of Special Projects


Each member brings a wealth of experience and expertise, contributing to the company's ongoing success and innovation.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The beauty and salon industry is experiencing significant changes, with a notable shift towards home beauty solutions driven by increased costs and inflation. This trend has led to a decline in regular salon visits, prompting salons to adapt by offering new treatments and integrating advanced technologies to maintain relevance in an evolving market.

Competitor Analysis

Salon Innovations operates in a competitive landscape with several key players:

  • Marlo Beauty Supply: Estimated revenue of $10 million.

  • Armstrong McCall: Estimated revenue between $100 million and $1 billion.

  • Beauty Systems Group: Estimated revenue between $100 million and $1 billion.


These competitors offer a range of salon-related products and services, contributing to the dynamic nature of the industry.

Strategic Collaborations and Partnerships

Salon Innovations' primary strategic collaboration is with Great Clips, serving as the preferred distributor and manufacturer of exclusive product lines. This partnership enables the company to tailor its offerings to the specific needs of Great Clips salons, fostering mutual growth and success.

Operational Insights

In response to industry trends, Salon Innovations has expanded its product offerings to include innovative treatments and advanced technologies. By integrating wellness and scientific approaches, the company aims to maintain its competitive edge and meet the evolving demands of consumers.

Strategic Opportunities and Future Directions

Salon Innovations is poised to capitalize on emerging trends by continuing to develop and introduce innovative products and services. By leveraging its strong partnership with Great Clips and focusing on customer-centric solutions, the company is well-positioned to navigate the evolving beauty industry landscape and achieve sustained growth.

Contact Information

  • Website: www.saloninnovations.com

  • LinkedIn: Salon Innovations LinkedIn Profile


For further inquiries, please visit the company's official website.
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