Samba TV Market Research Report

Company Overview

Name:

Samba TV

Mission of the Company:

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Founded:

No information is available.

Founders:

No information is available.

Key People in the Company:

Chanelle Martin, Director, Programmatic Consulting

Travis Gingerich, Senior Director of Engineering

Angela Komornik, Talent Acquisition Partner

Fynn Chen, Software Engineer

Rose Barry, Account Executive

Headquarters:

San Francisco, California, USA

Number of Employees:

No information is available.

Revenue:

No information is available.

What is the Company Known For:

Samba TV is known for transforming the viewing experience with innovative technology and data. They provide a leading omniscreen advertising and measurement solution, making Samba TV the industry’s trusted source of truth.

Products

Product Offerings:

Samba Audience Measurement: Samba offers independent measurement for reach, frequency, tune-in, and conversion outcomes. It uses ACR-only data for comprehensive metrics.

Samba TV Data: A robust identity graph allows deduplicated omniscreen measurement, identifying with 90% accuracy digital devices related to individuals.

Samba AI: Integrates first-party data capturing 100% opt-in and privacy-compliant data.

Samba TV Real-time Viewership Dashboard: Provides real-time data from the top 10 channels and programs, filtered by various demographics.

Interactive TV Services: Offers personalized content recommendations and improves viewing experience by reducing irrelevant ads.

High-Level Description of the Products:

Samba TV products aim to refine the television viewing experience by providing personalized content discovery, privacy-compliant data capture, and comprehensive advertising metrics.

Key Features of Each Product:

Samba Audience Measurement: Uses large representative panels, offering metrics comparable to U.S. census data.

Samba TV Data: Ensures accurate data capture without cookies, integrated at the chipset level in TVs.

Samba AI: Advanced analytics with comprehensive privacy control for users.

Samba TV Real-time Viewership Dashboard: On-demand viewership analytics based on various demographic filters.

Interactive TV Services: Enhanced ad-supported TV experience, maintaining viewer anonymity.

Recent Developments

Recent Developments in the Company:

Samba TV continues to amplify its global scale, with partnerships involving 24 Smart TV brands and access to 48 million addressable TV devices globally.

Highly engaged in market insights and analytics, reflected in partnerships with leading brands, including collaborations with partners like Twitter to evaluate and improve partner performance.

New Products Launched:

No specific new products reported recently.

New Features Added to Existing Products:

Enhanced privacy controls and simplified data opt-out procedures aligning with global data privacy standards.

Any New Partnerships:

Samba TV maintains strategic partnerships with major TV brands involving ACR integrations. Specific new partnerships are not detailed in the data provided.

Note: For development details, employee count, revenue, and additional leadership information, refer to future company updates or direct inquiries to Samba TV.