Samsung Portugal Research by SuperAGI

Samsung Portugal

Company Overview

Samsung Portugal is a subsidiary of Samsung Electronics, a globally recognized leader in technology and a top 10 global brand. Samsung Portugal specializes in a wide range of technology products, including telecomunicações, IoT, tecnologia, educação, retalho, segurança, and entretenimento. The company's operational headquarters is located at Av. António Augusto De Aguiar, Lisbon, Lisbon, Portugal, and it employs approximately 201-500 employees.

Key Executives

Han, Jong Hee - Vice President & CEO [2022-Present]; Vice President & Director-General, Device eXperience [2021-Present]; President & Head, Visual Display Business [2017-Present].

Pedro Miguel Fernandes - Head of Sales, Retail & B2B Channel, with an MBA from ESIC and PADE from IESE/AESE.

Inn Soh - Key Account Manager, dedicated to the Mobile Communication Industry, with extensive experience in Sales, Product Management, and Marketing.

Pedro Cordeiro - Senior Account Manager specializing in the Finance & Public Sector, Digital Transition, PRR, and Education.

Nuno Parreira - Head of Mobile Division, based in Lisbon.

Product Portfolio

Samsung Portugal offers a vast array of products utilizing innovative technology. Key product categories include:

Smartphones: Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 Ultra.

TVs: Neo QLED 4K, OLED, The Frame, Crystal UHD 4K.

Home Appliances: BESPOKE Jet™, QuickDrive™, POWERstick Jet™, and other advanced cleaning solutions.

Other: Smartwatches like Galaxy Watch Ultra, Galaxy Buds3 Pro.

Industry Performance and Initiatives

Samsung Portugal has been recognized for its cutting-edge technology and sustainability efforts:

The company is a trusted brand in the air conditioning sector with its WindFree™ technology.

Samsung launched the Eco Van project, with a fleet of 100% electric vehicles aimed at reducing carbon emissions for customer service calls.

Active in innovations and sustainability, they aim to elevate the user experience through artificial intelligence (AI) integrated into their latest product offerings.

Marketing and Sales Campaigns

Samsung Portugal actively engages in promotional activities and marketing campaigns to boost sales and brand awareness:

Samsung Festival: Offering discounts up to 35% on recent products.

Galaxy Z Fold6 campaign: Customers receive Galaxy Buds3 and up to €1200 with trade-ins.

Smart Monitor promotions: Introduction of new models like the Odyssey Oled G6 and Smart Monitor M80D.

Recent Developments

Recent activities highlight Samsung Portugal's commitment to innovation and customer engagement:

Participation in events like NosAlive showcasing new products including the Galaxy Z Flip6, and the Unfold The Future space.

Commitments to sustainability with initiatives focusing on reducing carbon footprints.

Launches of new AI-driven products ensuring top-notch technology experience for users.

Contact Information

Website: [www.samsung.com/pt](https://www.samsung.com/pt)

Competitor Profiling for Samsung Portugal

Overview of the Competitive Landscape

Samsung-Electrónica Portuguesa SA operates in the Consumer Electronics & Computers Retail industry. Samsung Portugal reported a record turnover of €390 million in 2021 and maintains a leading position in the consumer electronics market in Portugal, as evidenced by its rank as the most visited consumer electronics website in July 2024.

Key Competitors

1. Apple: Samsung’s primary competitor, particularly in the smartphone market. This rivalry is global in scale, impacting both companies significantly.
2. LG Electronics: Also a significant competitor, particularly in the electronics and appliances sector.
3. Huawei: A notable competitor within the consumer electronics market in Portugal, offering a range of innovative products.
4. Sony: Competes in various segments including smartphones, gaming, and consumer electronics.

Competitor Highlights:

Apple: Apple's high-end consumer gadgets, such as the iPhone 16 Pro and Apple Watch Series 10, showcase significant technological advancements.

LG Electronics: Actively promotes its appliances and electronics with competitive pricing and extensive promotional campaigns.

Huawei: Focuses on innovating in technology and sustainability, extending its market presence through initiatives like smart transport systems.

Sony: Offers high-performance gaming consoles (e.g., PlayStation 5 Pro) and professional audio equipment, frequently updating its product line to stay competitive.

Strategic Advantages of Samsung Portugal

Innovation and R&D: Continual investment in research and development maintains Samsung's product innovation and competitive edge.

Market Leadership: A broad product portfolio and strong market presence keep Samsung at the forefront of the consumer electronics market in Portugal.

Brand Recognition: As a top global brand, Samsung benefits from strong consumer trust and recognition.

Insights and Opportunities

Emerging Trends: The consumer electronics market in Portugal shows signs of increased competition from Chinese manufacturers, necessitating continual innovation.