San Antonio Manufacturers Association (SAMA) Market Research Report
Background
Overview
The San Antonio Manufacturers Association (SAMA) is a membership-driven organization representing over 400 businesses in the San Antonio metropolitan area. Established in 1914, SAMA is one of the largest and most active manufacturing associations in Texas. Its membership spans various sectors, including transportation, aerospace equipment, metal products, diversified products, materials, and electricity.
Mission and Vision
SAMA serves as the voice and advocate for the manufacturing industry in the greater San Antonio area. The association influences public policy and regulatory matters affecting manufacturing, guides the education and training of future generations of manufacturers, and facilitates the sharing of best practices, workforce development, and business opportunities.
Industry Significance
Manufacturing is a major economic driver in San Antonio, contributing approximately $22.5 billion to the regional economy as of 2011. The sector employs over 51,000 individuals, with an average salary of $47,499, significantly above the city's average.
Key Strategic Focus
Core Objectives
- Advocacy: Engage proactively with local government to monitor and influence issues affecting the manufacturing sector.
- Economic Development: Stay at the forefront of economic development issues impacting the industry.
- Workforce Development: Ensure a well-trained workforce with the necessary skills to support growth in the region's manufacturing industry.
- Education: Provide a wide range of educational opportunities to benefit members and their employees.
Areas of Specialization
SAMA focuses on sectors such as transportation, aerospace equipment, metal products, diversified products, materials, and electricity.
Key Technologies Utilized
While specific technologies are not detailed, SAMA emphasizes the promotion of advanced manufacturing practices and the sharing of best-known practices among its members.
Primary Markets Targeted
SAMA primarily serves the San Antonio metropolitan area, encompassing a diverse range of manufacturing industries.
Financials and Funding
Funding History
As a non-profit organization, SAMA's funding primarily comes from membership dues, sponsorships, and event revenues. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.
Notable Investors
SAMA does not have external investors; its financial support is derived from its membership base and associated sponsors.
Utilization of Capital
Funds are utilized to support advocacy efforts, educational programs, workforce development initiatives, and events such as the annual South Texas Regional Manufacturers Trade Show and Conference.
Pipeline Development
As a trade association, SAMA does not develop products or services but focuses on supporting its members through various initiatives, including:
- Educational Programs: Offering workshops, seminars, and certification programs to enhance skills and knowledge.
- Networking Events: Hosting monthly luncheons, mixers, and the annual trade show to foster connections among members.
- Advocacy: Engaging in political involvement to influence policies affecting the manufacturing industry.
Technological Platform and Innovation
Proprietary Technologies
SAMA does not develop proprietary technologies but facilitates the sharing of best practices and innovative solutions among its members.
Significant Scientific Methods
The association promotes the use of advanced manufacturing practices and continuous improvement methodologies to enhance operational efficiency and competitiveness.
Leadership Team
Executive Profiles
- Dan Yoxall – President/CEO: Appointed in June 2022, Yoxall brings experience from LiftFund and Our Lady of the Lake University. He focuses on raising the manufacturing sector's visibility and developing a skilled workforce.
- Mikal Harn – Chairman: Executive Vice President of Comet Signs, Harn assumed the role of Board Chair in January 2025, emphasizing "Connecting and Supporting the San Antonio Regional Manufacturing Community."
- Cimber Mabe – Chair-Elect: Representative from HEB, Mabe is set to assume the role of Chairman in the near future.
- Tony Bruns – Vice Chair Membership: Affiliated with USI Insurance Services, Bruns oversees membership engagement and growth.
- Iain Johnstone – Vice Chair Programs: From Knight Aerospace, Johnstone is responsible for program development and execution.
- Pat Lonsdale – Secretary/Treasurer: Associated with RSM US LLP, Lonsdale manages financial oversight and strategic planning.
Board of Directors
The Board comprises leaders from various organizations, including:
- Richard Bergner – Bridgehead IT
- Todd Boley – PDS + CNC Machining, Inc.
- Keith Forcinito – Alamo Group
- Ryan Gustafson – Caterpillar
- David Hairston – Hairston, Johnson & Associates
- Mona Helmy – Helmy Plastic Mfg & Industrial Design
- Scott Halty – SAWS
- Mike Holt – Weathered Souls Brewing
- Daron Lofton – Frost Bank
- Mike McIver – Pressure Systems International (PSI)
- James Moore – Toyota Motor Manufacturing, Texas, Inc.
- Sarah Morales – Greater: SATX
- Brett Morgan – SWBC Insurance Services
- Colin Nichols – Alamo Colleges
- Bill Rafferty – TMAC / SwRI
- Stephen Reynosa – BE&SCo
- Katherine Rocha – North East Educational Foundation
- Maria Stanton – CPS Energy
- Klaus Weiswurm – Instruments, Technology, Machinery (ITM)
Competitor Profile
Market Insights and Dynamics
The San Antonio manufacturing sector is diverse, encompassing industries such as automotive, aerospace, food and beverage, machinery, and electronics. The region's strategic location, skilled workforce, and business-friendly environment contribute to its competitive edge.
Competitor Analysis
SAMA's primary competitors include other regional manufacturing associations and economic development organizations that offer similar services, such as the San Antonio Economic Development Foundation. These organizations also focus on advocacy, workforce development, and economic growth within the manufacturing sector.
Strategic Collaborations and Partnerships
SAMA collaborates with various educational institutions, government agencies, and industry leaders to enhance workforce development, promote manufacturing careers, and influence policy decisions affecting the industry. These partnerships aim to strengthen the manufacturing ecosystem in the San Antonio region.
Operational Insights
SAMA's strategic initiatives focus on:
- Advocacy: Engaging with policymakers to address issues affecting the manufacturing sector.
- Workforce Development: Providing training and educational programs to develop a skilled workforce.
- Networking: Facilitating connections among manufacturers to share best practices and explore business opportunities.
Strategic Opportunities and Future Directions
SAMA aims to:
- Expand Membership: Attract a broader range of manufacturing companies to strengthen the association's influence.
- Enhance Educational Programs: Develop additional training and certification programs to meet evolving industry needs.
- Increase Advocacy Efforts: Strengthen engagement with policymakers to influence favorable manufacturing policies.
Contact Information
Official Website: sama-tx.org
Social Media Profiles:
- LinkedIn: San Antonio Manufacturers Association
