San Diego Tourism Authority: Company Research Report

Company Overview

Name and Mission of the Company

Name: San Diego Tourism Authority (SDTA)

Mission: To drive visitor demand to economically benefit the San Diego region.

Founding Information

Founded by: Information not available.

Year Founded: Information not available.

Key People in the Company

President & CEO: Julie Coker

Chief Operating Officer: Kerri Verbeke Kapich

Chief Sales Officer: Kavin Schieferdecker

Vice President and Chief Financial Officer: Richard Meza

Vice President of Human Resources: Althea Salas

Senior Director of Marketing Partnerships: Brian Hilemon

Director of Research: Nate Kelley

Director of Digital Marketing: Brent Bernasconi

Director of Tourism Development: Benjamin Eastman

Director of Information Technology: Aldino Parchment

Director of Communications: Paul Garcia

Director of Brand Management: Kayla Yap

Director of Diversity, Equity, and Inclusion & Community Engagement: Theresa Cunningham

Senior Director of Site & Client Experience: Allie Asuncion

Headquarters

Location: 750 B Street, Suite 1500, San Diego, CA 92101

Number of Employees

Employees: Approximately 50 employees in the SDTA.

Revenue

Revenue: Information not available.

Known For

Known For: Promoting and marketing San Diego as a preferred vacation and meeting destination, and supporting the visitor industry as a whole. The organization is instrumental in shaping San Diego's identity as a major tourism hub.

Products and Services

Products Offered

Primary Product: Tourism promotion and marketing services.

High-Level Description: The SDTA focuses on promoting San Diego as a travel, meeting, and event destination through various marketing and sales programs.

Key Features of Products

Tourism Marketing: The SDTA drives over $47 million annually in advertising and promotional programs.

International Reach: SDTA promotes the region globally, with marketing campaigns in eight countries.

Membership Benefits: Offers various promotional and cooperative opportunities to its members, increasing their visibility to millions of visitors.

Recent Developments

Recent Developments in the Company

Leadership Change: Julie Coker, the President and CEO, is set to depart to lead New York City Tourism + Conventions.

2024 DEI Tourism Accelerator: The company announced its 2024-2025 Tourism Accelerator cohort, focusing on diversity, equity, and inclusion initiatives.

New Products Launched

New Products: Information not available.

New Features/Partnerships

Partnerships: The organization fosters community initiatives, such as the World Design Capital 2024, which involves cross-border public art projects.

Conclusion

This structured and detailed report summarizes the operations and recent activities of the San Diego Tourism Authority. As an entity pivotal to the tourism and visitor economy of the San Diego region, the SDTA plays a vital role in driving the city's economic benefit through strategic marketing and promotional activities. The organization's commitment to diversity, equity, and inclusion, along with its innovative tourism initiatives, underlines its strategic importance in enhancing San Diego's stature as a globally recognized travel destination.