SAP BW Consulting, Inc. Market Research Report

Background

Company Overview

SAP BW Consulting, Inc. is a U.S.-based consulting firm specializing in SAP Business Warehouse (BW) solutions, SAP HANA, and SAP BusinessObjects (BOBJ). Founded in 2008 by brothers Lonnie Ayers and Doug Ayers, the company leverages decades of real-world business experience to assist organizations in optimizing their SAP systems. Their services encompass SAP BW on HANA solutions, SAP HANA (Native), SAP BusinessObjects, SAP Project Management, SAP Plant Maintenance, Mobile Solutions, Inbound Marketing, Real-Time Embedded Systems Software Engineering, Strategy Management, and Staffing Solutions.

Mission and Vision

SAP BW Consulting, Inc. aims to be a strategic SAP service partner and Tier-1 direct supplier, with aspirations to become an approved vendor to the U.S. Government. The founders, Lonnie and Doug Ayers, emphasize the importance of business intelligence in driving business forward, believing that analytics embedded in every aspect of business is the future of business software.

Industry Significance

Operating within the enterprise software industry, SAP BW Consulting, Inc. plays a crucial role in assisting organizations to harness the full potential of their SAP systems, particularly in the realm of business intelligence and data management. Their expertise in SAP BW, HANA, and BOBJ solutions positions them as a valuable partner for companies seeking to enhance their data analytics capabilities.

Key Strategic Focus

Core Objectives

SAP Business Intelligence Solutions: Providing comprehensive SAP BW, HANA, and BOBJ consulting services to optimize data management and reporting.

Project Management: Offering certified SAP project management services to ensure successful SAP implementations.

Staffing Solutions: Delivering staffing, recruiting, training, resourcing, and augmentation services to meet specialized SAP needs.

Areas of Specialization

SAP BW on HANA Solutions: Implementing and optimizing SAP BW on HANA to enhance data processing capabilities.

SAP HANA (Native): Providing expertise in SAP's in-memory database platform for real-time data processing.

SAP BusinessObjects (BOBJ): Specializing in SAP's suite of business intelligence tools for reporting and analytics.

SAP Project Management: Certified project management services to oversee SAP implementation projects.

SAP Plant Maintenance (PM): Offering solutions for efficient plant maintenance management within SAP.

Mobile Solutions: Developing responsive mobile solutions integrated with SAP systems.

Inbound Marketing: Utilizing HubSpot to drive inbound marketing strategies and lead generation.

Real-Time Embedded Systems Software Engineering: Providing engineering services for real-time embedded systems.

Strategy Management: Assisting in strategic planning and execution to align business objectives with SAP capabilities.

Staffing Solutions: Offering comprehensive staffing services, including recruiting, training, and resource augmentation.

Key Technologies Utilized

SAP BW: For data warehousing and business intelligence solutions.

SAP HANA: An in-memory database platform for real-time data processing.

SAP BusinessObjects: A suite of business intelligence tools for reporting and analytics.

HubSpot: For inbound marketing and sales enablement.

Real-Time Embedded Systems: For developing embedded systems software.

Primary Markets Targeted

Manufacturing: Optimizing SAP systems for manufacturing processes.

Retail: Enhancing data analytics capabilities for retail businesses.

Automotive: Providing SAP solutions tailored for the automotive industry.

High-Tech: Addressing the unique SAP needs of high-tech companies.

Defense: Offering specialized SAP consulting for defense organizations.

Financials and Funding

Specific financial details, including total funds raised, recent funding rounds, and notable investors, are not publicly disclosed. The company operates as a privately held entity, focusing on delivering specialized SAP consulting services to its clients.

Pipeline Development

As a consulting firm, SAP BW Consulting, Inc. does not have a product pipeline in the traditional sense. Instead, they focus on delivering tailored SAP solutions and services to meet the evolving needs of their clients across various industries.

Technological Platform and Innovation

Proprietary Technologies

SAP BW Consulting, Inc. leverages SAP's proprietary technologies, including SAP BW, SAP HANA, and SAP BusinessObjects, to deliver comprehensive business intelligence solutions.

Significant Scientific Methods

Data Modeling: Designing efficient data models within SAP BW to optimize data storage and retrieval.

Dashboard Design: Creating interactive dashboards using SAP BusinessObjects tools for data visualization.

Project Management Methodologies: Employing certified project management practices to ensure successful SAP implementations.

AI-Driven Capabilities

While the company does not explicitly mention AI-driven capabilities, their expertise in SAP BW and HANA positions them to integrate advanced analytics and machine learning techniques into SAP solutions, enhancing data-driven decision-making for clients.

Leadership Team

Lonnie D. Ayers, MBA, PMP, BSC

Position: President, Senior SAP Certified Project Manager

Professional Background: Extensive experience in SAP project management, specializing in SAP BW, SEM, APO, MM, SD, and Logistics.

Key Contributions: Leading the company's strategic direction and overseeing major SAP implementation projects.

Doug Ayers, PMP, MBA, Engineer

Position: Senior SAP BW Consultant, Software Engineer

Professional Background: Specializes in SAP Native HANA, SAP BW on HANA, Data Services ETL, Business Objects BI, Webi & Dashboards, SAP Plant Maintenance, Data Conversion & Cleansing, Project Management, IT Audits, Software Engineering, and Real-Time Embedded Open-loop and Closed-loop Software Engineering.

Key Contributions: Providing technical expertise and leading the development of SAP solutions tailored to client needs.

Competitor Profile

Market Insights and Dynamics

The enterprise software consulting market, particularly in the SAP domain, is characterized by a diverse range of players offering specialized services. Companies like IBM, Accenture, and TekLink International are prominent competitors, each bringing unique strengths to the market. For instance, IBM offers a broad spectrum of IT services, including SAP consulting, while TekLink International specializes in analytics and planning solutions.

Competitor Analysis

IBM: A global leader in technology and consulting services, offering comprehensive SAP consulting and implementation services.

Accenture: A multinational professional services company providing a wide range of SAP consulting services across various industries.

TekLink International: Specializes in analytics and planning solutions, focusing on SAP BW and HANA implementations.

Strategic Collaborations and Partnerships

SAP BW Consulting, Inc. collaborates with SAP to deliver specialized consulting services, leveraging SAP's technologies to provide tailored solutions to clients.

Operational Insights

SAP BW Consulting, Inc. differentiates itself through its deep expertise in SAP BW, HANA, and BOBJ solutions, offering personalized services that address the unique needs of each client. Their focus on business intelligence and data management sets them apart in the competitive landscape.

Strategic Opportunities and Future Directions

The company is well-positioned to expand its services by integrating advanced analytics and machine learning capabilities into SAP solutions, enhancing data-driven decision-making for clients. Additionally, exploring partnerships with other technology providers could further strengthen their market position.