Sarathi Healthcare Company Profile

Background

Founded in 2020, Sarathi Healthcare is a Jodhpur-based healthtech startup dedicated to providing comprehensive elder care services. The company's mission is to ensure the holistic well-being of the elderly by offering personalized healthcare solutions that encompass medical, nutritional, emotional, and wellness support. Sarathi Healthcare aims to bridge the gap in healthcare services available to seniors, particularly in Tier II and III cities, by delivering quality care directly to their doorsteps.

Key Strategic Focus

Sarathi Healthcare's strategic focus centers on delivering a wide array of elder care services, including:

Concierge Services: Assistance with daily tasks and routine activities.

Nutritional Support: Personalized nutrition consultations and meal planning.

Medical Services: Home-based medical and nursing care.

Emotional Well-being: Regular engagement to support mental health.

Wellness Programs: Holistic approaches addressing social, emotional, and mental health aspects.

The company leverages technology to provide 24/7 access to these services, ensuring convenience and reliability for its clients.

Financials and Funding

Since its inception, Sarathi Healthcare has raised approximately ₹93 lakh in seed funding. Notable investors include ah! Ventures Angel Platform and individual investors such as Frinson Francis Palathingal (Swiggy), Aditya Masekar (Zensar Technologies), Harshvardhan Dhote (CIDCO), Sumant Patil (CIDCO), and Babu Nagappan. The funds have been allocated towards geographic expansion, technological enhancements, and broadening the range of services offered.

In the fiscal year 2023, Sarathi Healthcare reported revenues of ₹1.02 crore and aims to achieve ₹2.5 crore in FY2024.

Technological Platform and Innovation

Sarathi Healthcare is developing a proprietary technology platform, HealthSarathi, designed to facilitate seamless communication between senior citizens and their families. The platform will feature a community dashboard and a medical records repository, enhancing the overall user experience and ensuring efficient service delivery.

Leadership Team

Lavender Singh Rathore: Co-Founder and CEO, with extensive experience in the pharmaceutical sector, having worked with companies like Zydus Cadila and USV.

Saloni Munot: Co-Founder and COO, a dentist by profession, joined the company in September 2023.

Sushil Sharma: Director, also the CEO and Founder of Marwari Catalysts, an accelerator supporting startups in Tier II and III cities.

The leadership team brings a diverse set of skills and experiences, contributing to the company's strategic growth and operational excellence.

Competitor Profile

Market Insights and Dynamics

The geriatric care market in India is projected to reach over $41 billion by 2028, driven by an aging population and increasing demand for specialized elder care services.

Competitor Analysis

Sarathi Healthcare operates in a competitive landscape alongside companies such as:

60Plus India: Offers a range of elder care services, including health monitoring and companionship.

Alserv: Provides non-medical services like household assistance and companionship for seniors.

ElderAid: Focuses on holistic elder care, including health, wellness, and engagement activities.

GetSetUp: Offers online classes and community engagement for older adults.

These competitors emphasize various aspects of elder care, from medical services to social engagement, highlighting the diverse needs within the market.

Strategic Collaborations and Partnerships

Sarathi Healthcare has established partnerships with 12 hospitals, 38 super-specialty doctors, 13 healthcare providers, 3 nutritionists, 3 counselors, and 12 healthcare brands. These collaborations enhance the company's service offerings and ensure comprehensive care for clients.

Operational Insights

Sarathi Healthcare differentiates itself through its holistic approach to elder care, combining medical, nutritional, emotional, and wellness services. By focusing on underserved Tier II and III cities, the company addresses a significant gap in the market, providing accessible and personalized care to the elderly population.

Strategic Opportunities and Future Directions

Looking ahead, Sarathi Healthcare plans to expand its operations to additional cities, aiming to increase its customer base to over 15,000 individuals. The company is also enhancing its technology platform to include features like community engagement tools and a medical records repository, further improving service delivery and client satisfaction.