Sarouty Company Profile

Background

Sarouty.ma is a premier Moroccan real estate portal dedicated to connecting property seekers with real estate professionals across the country. Established in 2014, Sarouty.ma operates under the umbrella of the Property Finder Group, a leading real estate platform based in Dubai that serves the Middle East and North Africa (MENA) region. The platform offers a comprehensive range of property listings, including apartments, villas, and commercial spaces available for sale or rent throughout Morocco. Sarouty.ma's mission is to streamline the property search process by providing users with up-to-date listings and advanced search tools, thereby enhancing the efficiency and transparency of the Moroccan real estate market.

Key Strategic Focus

Sarouty.ma's strategic focus centers on delivering a user-friendly and efficient platform for property transactions. The company emphasizes the following core objectives:

Comprehensive Listings: Offering a vast array of property options to cater to diverse user needs.

Quality Assurance: Ensuring the accuracy and reliability of property listings through stringent verification processes.

Technological Innovation: Implementing advanced search functionalities and interactive features to enhance user experience.

Market Expansion: Strengthening its presence in the Moroccan real estate sector and exploring opportunities in other Francophone African markets.

By focusing on these areas, Sarouty.ma aims to solidify its position as a trusted intermediary between property seekers and real estate professionals.

Financials and Funding

As a subsidiary of the Property Finder Group, Sarouty.ma benefits from the financial backing and strategic support of its parent company. In January 2016, Property Finder Group raised $20 million from Vostok New Ventures to consolidate its position in the MENA region and expand into African markets. This funding has facilitated Sarouty.ma's growth and development within Morocco. While specific financial details for Sarouty.ma are not publicly disclosed, the platform's integration into the Property Finder Group underscores its financial stability and growth potential.

Pipeline Development

Sarouty.ma continually enhances its platform to meet evolving market demands. Key developments include:

Launch of the First Real Estate Agency Directory in Morocco: In October 2020, Sarouty.ma introduced a comprehensive directory of real estate agencies, aiming to connect property seekers with reputable professionals. This initiative involved a meticulous selection process based on criteria such as response rates, portfolio size, and adherence to administrative standards.

Acquisition of Selektimmo: In June 2016, Sarouty.ma acquired Selektimmo, a historic Moroccan property portal, to expand its market reach and service offerings. This strategic move allowed Sarouty.ma to cater to both real estate promoters and agencies, enhancing its portfolio and market presence.

Technological Platform and Innovation

Sarouty.ma leverages advanced technologies to provide a seamless user experience:

Advanced Search Capabilities: The platform offers targeted search options, enabling users to filter properties by region, type, and price range, facilitating efficient property discovery.

Interactive Features: Incorporating interactive maps and detailed property descriptions, Sarouty.ma enhances user engagement and decision-making.

Quality Content Management: The platform emphasizes high-quality, verified listings, ensuring users access accurate and reliable property information.

These technological advancements position Sarouty.ma as a leader in Morocco's digital real estate landscape.

Leadership Team

Sarouty.ma's leadership comprises experienced professionals dedicated to advancing the company's mission:

Ismael Belkhayat: Founder and General Manager, instrumental in establishing Sarouty.ma and leading its strategic initiatives.

Emmanuelle Boleau: Co-Founder of Selektimmo, who played a pivotal role during the acquisition and integration process.

The leadership team's expertise and vision have been crucial in driving Sarouty.ma's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The Moroccan real estate market has experienced significant digital transformation, with online platforms playing a crucial role in property transactions. The increasing reliance on digital tools has intensified competition among real estate portals.

Competitor Analysis

Sarouty.ma faces competition from several key players:

Mubawab.ma: A leading real estate portal in Morocco, offering a wide range of property listings and services.

Agenz.ma: Provides exclusive property listings and focuses on user-friendly search experiences.

Soukimmobilier.com: Offers thousands of real estate listings from agencies and individual users, covering sales and rentals.

These competitors contribute to a dynamic market, prompting Sarouty.ma to continually innovate and enhance its offerings.

Strategic Collaborations and Partnerships

Sarouty.ma has engaged in strategic collaborations to strengthen its market position:

Acquisition of Selektimmo: This acquisition expanded Sarouty.ma's service offerings and market reach, allowing it to cater to both real estate promoters and agencies.

Partnerships with Real Estate Agencies: The launch of the real estate agency directory involved collaborations with reputable agencies, enhancing the platform's credibility and user trust.

These partnerships have been instrumental in Sarouty.ma's growth and service diversification.

Operational Insights

Sarouty.ma's strategic initiatives focus on:

User-Centric Approach: Prioritizing user experience through intuitive design and comprehensive property information.

Quality Assurance: Implementing rigorous verification processes to ensure the accuracy and reliability of listings.

Market Adaptation: Continuously evolving to meet market demands and technological advancements.

These operational strategies distinguish Sarouty.ma in the competitive real estate market.

Strategic Opportunities and Future Directions

Looking ahead, Sarouty.ma aims to:

Expand Market Reach: Leverage its position to enter other Francophone African markets, utilizing Morocco as a strategic hub.

Enhance Technological Capabilities: Invest in advanced technologies to improve user experience and platform functionality.

Strengthen Partnerships: Build stronger relationships with real estate professionals to offer exclusive listings and services.

By focusing on these areas, Sarouty.ma is poised to maintain its leadership in the Moroccan real estate sector and beyond.

Contact Information

Website: www.sarouty.ma

Facebook: Sarouty.ma

Instagram: @sarouty.ma

LinkedIn: Sarouty.ma

For further information, visit Sarouty.ma's official website and social media profiles.

sarouty