Company Overview
Sartha Global Marketing LLP is a prominent entity in the fields of tourism marketing, representation, destination branding, and public relations. Established in April 2007, it is headquartered in New Delhi, India. The company provides integrated sales and marketing consultancy solutions for companies, tourism products, and destinations seeking to establish and expand their operations in India.
Core Business Segments
- Tourism: Management of tourism representation and destination branding to enhance visibility and engagement in the Indian market.
- Hospitality and Aviation: Support through strategic partnerships and targeted marketing initiatives.
- Trade and Convention Bureaus: Facilitating connections and organizing industry events to drive growth and collaboration.
Leadership Team
Sheema Vohra - Managing Director
Founder and Managing Director of Sartha Global Marketing LLP. With over two decades of experience in tourism, hospitality, and public relations, she previously lived and worked in the U.S. for eight years. Key roles include:
- Chair of the IAC for IPW since 2001.
- Past President of SKAL International, Delhi Chapter.
- Executive Committee member of SITE, India.
- Past President of the Delhi chapter of the Visit USA Committee.
Sunil Puri - Joint Managing Director
With 29 years of experience, he manages the finance, public relations, and marketing divisions of the company and serves as Managing Director for Mileage Communications (India) Private Limited. He has led the Hong Kong Tourism Board team since 1999.
Vidheesh Tyagi - Senior Vice President
Boasts over 24 years of experience in sales, marketing, and public relations, focusing on strategic partnerships and industry alliances.
Christina Colney - Senior Director Marketing
Over 13 years of experience in the tourism sector, with a focus on airline alliances, trade relations, and consumer campaigns.
Arpita Sinha - Senior PR Account Director
A communications expert with 13 years of experience, specializing in branding, media relations, and strategic communication.
Key Offerings and Services
- Tourism Representation: Enhancing the visibility and management of international tourism boards in India.
- Brand Management & Advertising Support: Developing brand strategies and optimizing content placement to bolster brand recognition.
- Public Relations: Building media relations and managing consumer promotions to strengthen PR initiatives.
- Digital and Social Marketing: Leveraging digital platforms for brand presence amplification and broader audience engagement.
Recent Developments and Strategic Partnerships
Sartha Global Marketing has been appointed as the Indian representative for the Illinois and Louisiana Offices of Tourism, showcasing its expanding influence in the U.S. destination marketing sector. These partnerships highlight its strategy to attract Indian travelers by promoting international destinations through extensive marketing and PR campaigns.
Key Clients and Partners
Sartha's notable clients include Brand USA, Visit California, Las Vegas Conventions & Visitors Association, Philadelphia Convention & Visitors Bureau, San Francisco Travel, Beverly Hills Conference & Visitors Bureau, Nevada Commission on Tourism, and the Citrus Group of Leisure Hotels in Sri Lanka.
Market Position and Legal Details
Operating as a private company under CIN number AAF-9588, Sartha Global Marketing LLP is a significant player in the Indian tourism marketing landscape. The company does not engage in e-commerce, SaaS, or exporting activities and does not have a publicly listed stock symbol.
Financials and Scale
With a paid-up capital of INR 18,277,352, Sartha Global Marketing positions itself as a vital contributor to the Indian tourism and marketing landscape. It combines innovation with traditional marketing strategies to foster business growth within India and internationally, although no specific competitors are outlined.
Strategic Insight
Sartha Global Marketing leverages its vast local market expertise and strategic partnerships to offer customized solutions for enhancing brand visibility and market penetration for international tourism boards and commercial entities in India. Their approach is optimized to capitalize on India's growing outbound travel sector, providing an essential bridge for international brands to connect with Indian consumers effectively.
Contact Information
Address:
M-6 (First Floor), Hauz Khas,
Aurobindo Marg,
New Delhi – 110016, India
Phone: +91 11 41063204
Email: sarthaglobal@sarthaglobal.com
