Company Research Report: Saudi Tourism Authority

Company Overview

• Name: Saudi Tourism Authority (الهيئة السعودية للسياحة)

• Mission: The Saudi Tourism Authority is established to support the growth of the travel and tourism sector by meeting the needs of tourism companies and other commercial partners.

• Founded By: No information is available.

• Key People:

• Ahmed bin Aqil Al Khateeb, Minister of Tourism and Chairman of the Board.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Prominent in featuring Saudi Arabia as a tourist destination globally and locally. The authority emphasizes the development and marketing of tourist packages and products in collaboration with the private sector and oversees their distribution.

Products

• Tourism Promotion:

• Description: Marketing and presenting local and international tourism packages and destinations.

• Key Features:

• Collaboration with private sectors.

• Active participation in domestic and international tourism exhibitions.

• Tourist Experience:

• Description: Enhancing and measuring tourist experiences.

• Key Features:

• Establishment of a Tourist Experience Center.

• Conducting studies and preparing reports for improvement.

• Annual Reports:

• Description: Effective policies to attract visitors and increase tourism spending.

• Key Features:

• Elevating visitor experiences in alignment with Vision 2030.

Recent Developments

• Participations and Expos:

• Successfully participated in the World Travel Market (WTM) in London with over 70 partners.

• Plans for showcasing Saudi Arabia's distinctive tourism destinations on the global map through strategic partnerships.

• Product Launches:

• Launched the trial version of "Sara", an intelligent guide application, featuring rich information about tourist locations and experiences in Saudi Arabia.

• Events and Strategic Moves:

• Announced the "Saudi Winter" event calendar covering major cities, including Riyadh, Jeddah, AlUla, the Red Sea region, the Eastern Province, Medina, and Hail, starting October 2024 until the end of Q1 2025.

• Riyadh selected to host Expo 2030 under the theme "Era of Change: Together We Look Forward to the Future."

• Strategic Partnerships:

• Engaged in numerous strategic partnerships to strengthen Saudi Arabia's standing in the global tourism sector.

• Focus on fostering collaboration with international entities to boost awareness and tourism influx into the country.

This marks a significant stride in Saudi Tourism Authority’s commitment to fortifying Saudi Arabia’s position as a premiere international tourist destination and fulfilling its mandates under Vision 2030.