SBG Media Company Profile

Background

Founded in 2006 in New York, SBG Media has established itself as a pioneer in online media and data acquisition. The company specializes in connecting advertisers directly with consumers through innovative digital advertising solutions. Over the years, SBG Media has evolved its team, technology, offerings, and media assets, positioning itself as a performance marketing network capable of scaling across multiple channels to drive consumer acquisition at scale.

Key Strategic Focus

SBG Media's strategic focus centers on delivering data-driven, cost-per-action digital advertising campaigns. The company leverages its proprietary Flicker™ technology to process millions of signals daily, enabling precise targeting of segments with affinity and engagement propensity. SBG Media's core services include:

Email Marketing: Utilizing registration-based first-party data to deliver relevant messages directly to consumers' inboxes.

Display Campaigns: Serving millions of ad impressions daily through a proprietary ad-serving engine driven by declared consumer attributes.

Lead Generation: Enabling marketers to build permission-based first-party data assets against a responsive audience.

Data Solutions: Leveraging declared data to target prospects in programmatic, social media, or connected TV campaigns.

Financials and Funding

SBG Media is a privately held company with estimated annual revenues between $25 million and $100 million. The company has raised a total of $150,000 in funding over one round.

Technological Platform and Innovation

SBG Media's proprietary Flicker™ technology is a cornerstone of its innovation, consuming millions of signals daily to develop dynamic identity profiles. This allows for customized audience targeting across multiple channels simultaneously. The company's technology stack includes advanced ad-serving engines and data processing methodologies that enhance targeting precision and campaign effectiveness.

Leadership Team

The leadership team at SBG Media comprises experienced professionals dedicated to driving the company's growth and innovation:

Andrew Gold: President and Authorized Member, overseeing strategic direction and operations.

Sultan Riaz: Chief Revenue Officer, responsible for revenue generation and business development.

Rachel Hill: Hiring Manager, leading talent acquisition and human resources initiatives.

Emmy Napier: Email Marketing Manager, managing email marketing strategies and campaigns.

Ziomara Taveras: Marketing Compliance Manager, ensuring adherence to marketing regulations and standards.

Daniel Monte: Digital Marketing Manager, Email, overseeing digital marketing initiatives.

Competitor Profile

Market Insights and Dynamics

The digital advertising industry is experiencing significant growth, driven by increased online engagement and the demand for data-driven marketing solutions. Companies like SBG Media operate in a competitive landscape where innovation and the ability to deliver measurable results are key differentiators.

Competitor Analysis

Key competitors in the digital advertising and performance marketing space include:

ExactDrive: Specializes in digital advertising solutions with an estimated revenue of $5.8 million and approximately 14 employees.

Taylor Media: Focuses on content-driven marketing strategies, generating around $2.9 million in revenue with a team of 14 employees.

AdPulse Media: Offers performance marketing services with estimated revenues of $4.6 million and a staff of 23.

Strategic Collaborations and Partnerships

SBG Media collaborates with various partners to enhance its service offerings and expand its market reach. These partnerships enable the company to leverage additional data sources, access new audiences, and integrate with emerging technologies, thereby strengthening its position in the digital advertising ecosystem.

Operational Insights

SBG Media's operational strategy emphasizes the integration of advanced technology with data-driven methodologies to deliver high-performing advertising campaigns. The company's proprietary technologies and focus on first-party data acquisition provide a competitive advantage in targeting and engaging consumers effectively.

Strategic Opportunities and Future Directions

Looking ahead, SBG Media aims to capitalize on the growing demand for personalized and data-driven advertising solutions. The company plans to expand its technological capabilities, explore new market segments, and strengthen strategic partnerships to drive significant business growth.