Schafer Condon Carter (SCC) is an independent creative and technology agency headquartered in Chicago, Illinois. Established in 1989, SCC has built a reputation for delivering integrated marketing solutions that connect brands with consumers through insight-driven experiences. The agency's mission, "We work for humans," underscores its commitment to understanding and engaging with the communities and cultures in which brands operate. SCC's entrepreneurial spirit and people-first culture have contributed to its recognition as a leading independent agency in the United States.
Key Strategic Focus
SCC specializes in crafting ideas that matter to both people and bottom lines. The agency offers a comprehensive suite of services, including strategic brand planning, creative development, digital engagement solutions, public relations, media planning and buying, and content production. SCC's integrated approach ensures seamless execution across traditional and digital platforms, enabling clients to achieve their marketing objectives effectively. The agency serves a diverse roster of clients across various industries, including consumer packaged goods, sports, healthcare, and financial services.
Financials and Funding
As a privately held company, SCC does not publicly disclose detailed financial information. However, the agency has experienced consistent growth since its inception, with estimated annual revenue of approximately $20.5 million and a revenue per employee of $250,000. In 2014, SCC formed a strategic partnership with Winona Capital Management, a private equity firm focused on consumer-branded companies. This partnership aimed to provide brand planning and creative services for Winona's existing businesses and potential acquisitions, leveraging SCC's expertise to drive growth and brand development.
Technological Platform and Innovation
SCC has made significant investments in marketing technology to enhance its service offerings. The agency architects and deploys comprehensive digital engagement solutions through proprietary software and commercially available content management systems, customer relationship management platforms, and e-commerce solutions. SCC is an established Business-Level partner with Adobe and played a pivotal role in productizing its integration with Magento, which Adobe later acquired. This technological expertise positions SCC as a forward-thinking agency capable of delivering omnichannel marketing solutions.
Leadership Team
SCC's leadership team comprises experienced professionals dedicated to driving the agency's success:
- Ben Behrman, CEO and President, has been with SCC for 14 years, impacting various client brands and business situations across multiple departments.
- Craig Miller, Chief Creative Officer, brings over 25 years of experience in building brands and leading integrated teams, overseeing the creative, design, and video production departments.
- Amy Cesta, Chief Client Officer, has over 20 years of experience in account and people leadership, delivering innovative and effective marketing, PR, and event platforms.
- Kristin Galbraith, Executive Director of Creative, leads a diverse group of creatives to produce compelling content across traditional and digital channels.
- Joe Raser, Executive Director of Strategy, brings disciplined intellect and energy to brand and creative strategy, instrumental in developing groundbreaking work at the agency.
- Jack Hennessy, Executive Director of Media, has built a global media and analytics group that leverages SCC's integrated capabilities across platforms and continents.
- Dennis Bannon, Executive Director of Production, manages SCC’s award-winning production team and oversees assets for all three SCC companies in the US and New Zealand.
- Julie Sur, Executive Director of Public Relations, leads domestic and international teams to create impactful campaigns for clients across various industries.
- Melissa d’Ouville, Executive Director of Systems & Design, leverages her unique combination of skills to drive creative and organizational excellence.
- Joey Durham, Executive Director of Development, leads SCC's global web hosting infrastructure and team of developers and DevOps engineers.
- Roma Daguro, Executive Director of Project & Resource Management, specializes in leading projects through the entire development lifecycle and implementing successful business strategies.
- Tara Hollar, Executive Director of Finance, manages the financials for all subsidiaries in the SCC family, with extensive experience in financial planning and budgeting.
- Rokki Josic, Executive Director of Talent Experience, helps attract, grow, and retain SCC's incredible team, skilled in both creative talent acquisition and human resources.
- Tim Condon, Executive Chairman of the Board and Founder, has helped SCC become a fully-integrated, multi-dimensional force for client brand and business partners.
- David Selby, Board Member and Senior Advisor, has served in key leadership roles with both major agencies and Fortune 500 clients, instrumental in the growth of numerous clients and the agency.
- Gail Carter, Board Member and Senior Advisor, has almost 30 years of experience at SCC, with wide and deep brand experience across various industries.
Leadership Changes
In 2014, co-founder and Chairman Emeritus Mark Schafer passed away at the age of 58. Schafer co-founded SCC in 1989 with his college roommate, Tim Condon, and played a pivotal role in the agency's growth and success. His contributions as a creative executive and Chief Operating Officer left a lasting impact on the agency and its culture.
Competitor Profile
Market Insights and Dynamics
The advertising and marketing industry is highly competitive, with numerous agencies vying for clients across various sectors. The market is characterized by rapid technological advancements, evolving consumer behaviors, and the increasing importance of data-driven strategies. Agencies that can offer integrated, omnichannel solutions and demonstrate a deep understanding of human insights are well-positioned to succeed in this dynamic environment.
Competitor Analysis
SCC operates in a competitive landscape alongside several notable agencies:
- Leo Burnett: A global advertising agency with a strong creative legacy, offering a wide range of services across multiple industries.
- Havas Chicago: Part of the Havas Group, this agency provides integrated marketing solutions with a focus on creativity and innovation.
- The Martin Agency: Known for its creative excellence, this agency delivers integrated advertising services to a diverse client base.
- Droga5: A New York-based agency recognized for its strategic and creative capabilities, serving clients across various sectors.
- GSD&M: An Austin-based agency offering a full suite of advertising services, emphasizing creativity and client collaboration.
These competitors, like SCC, strive to provide comprehensive marketing solutions that drive client success.
Strategic Collaborations and Partnerships
SCC has engaged in strategic partnerships to enhance its capabilities and expand its reach:
- Winona Capital Management: In 2014, SCC partnered with this private equity firm to provide brand planning and creative services for Winona's portfolio companies and potential acquisitions.
- Kitchen Sink Studios: In 2022, SCC joined forces with this Phoenix-based branding and content agency, expanding its geographic reach and integrating additional creative capabilities.
These collaborations have strengthened SCC's market position and innovation capacity.
Operational Insights
SCC's strategic considerations include:
- Integrated Service Offerings: Providing a comprehensive suite of services ensures seamless execution across platforms, differentiating SCC from competitors.
- Technological Investments: Leveraging advanced marketing technologies positions SCC as a forward-thinking agency capable of delivering omnichannel solutions.
- Client-Centric Approach: Focusing on deep human insights and understanding client needs fosters strong, long-term partnerships.
These factors contribute to SCC's distinct competitive advantages in the industry.
Strategic Opportunities and Future Directions
SCC's strategic roadmap includes:
- Geographic Expansion: Leveraging partnerships like the one with Kitchen Sink Studios to enter new markets and serve a broader client base.
- Technological Advancement: Continuing to invest in marketing technologies to enhance service offerings and deliver data-driven solutions.
- Talent Development: Attracting and retaining top talent to maintain a high level of creativity and innovation.
By building on its current strengths, SCC is well-positioned to achieve its future objectives and drive continued growth.
Contact Information
- Website: Schafer Condon Carter
- LinkedIn: Schafer Condon Carter
SCC's headquarters are located in Chicago, Illinois.
