Schenker Storen AG

Background

Founded in 1881 by Emil Schenker in Schönenwerd, Switzerland, Schenker Storen AG has established itself as the leading provider of sun and weather protection systems in the Swiss market. The company's mission is to enhance indoor and outdoor living spaces by offering high-quality, innovative shading solutions that combine functionality with aesthetic appeal. With a tradition spanning over 140 years, Schenker Storen emphasizes sustainability, quality, and customer satisfaction, ensuring that their products not only meet but exceed industry standards.

Key Strategic Focus

Schenker Storen's strategic focus centers on the development, production, and distribution of a comprehensive range of sun and weather protection products. Their core objectives include:

Product Innovation: Continuously expanding and refining their product portfolio to incorporate the latest technologies and design trends.

Quality Assurance: Adhering to stringent quality standards, as evidenced by certifications such as ISO 9001, ISO 14001, and OHSAS 18001.

Sustainability: Implementing environmentally friendly practices in production and product design to reduce energy consumption and greenhouse gas emissions.

Customer Proximity: Maintaining a robust national presence with 38 branches across Switzerland, enabling rapid response to customer needs and personalized service.

Financials and Funding

As of 2022, Schenker Storen AG reported an annual revenue exceeding 300 million Swiss Francs. The company employs approximately 1,500 individuals across its various locations in Switzerland, Germany, and France. This financial stability underscores the company's strong market position and operational efficiency.

Technological Platform and Innovation

Schenker Storen distinguishes itself through its commitment to technological innovation and sustainability:

Proprietary Technologies: The company has a history of innovation, including the development of the classic all-metal blind GM 100 in 1974, which evolved into today's GM 200.

Sustainable Practices: Schenker Storen actively participates in the CO₂ tax exemption program, requiring a reduction in greenhouse gases. The company sources aluminum with a high recycling rate and utilizes local suppliers to minimize environmental impact. Additionally, a solar power plant at the Schönenwerd headquarters produces approximately 2 million kilowatt-hours annually, saving over 260 tonnes of CO₂ each year.

Leadership Team

The leadership team at Schenker Storen AG comprises experienced professionals dedicated to steering the company towards continued success:

Marcel Frei: Serving as the Chief Executive Officer (CEO), Marcel Frei brings extensive experience in the industry, focusing on strategic growth and innovation.

Urs Gmür: As the Chairman of the Board (VR-Präsident), Urs Gmür provides oversight and guidance, ensuring the company's adherence to its mission and strategic objectives.

Competitor Profile

Market Insights and Dynamics

The sun and weather protection industry is characterized by a growing demand for energy-efficient and aesthetically pleasing solutions. Consumers and businesses alike seek products that enhance comfort while contributing to energy savings and environmental sustainability.

Competitor Analysis

Schenker Storen AG faces competition from several companies in the sun protection and window covering market:

STOBAG AG: A Swiss company offering a range of sun and weather protection systems, including awnings and pergolas.

Verosol: Specializes in functional indoor solar shading fabrics and systems, focusing on energy efficiency and comfort.

JGeiger Shading Technology: Provides modern, minimalist shading solutions with a focus on design and innovation.

Talius: Offers rollshutters and habitat screens designed for security and sun protection.

Strategic Collaborations and Partnerships

Schenker Storen AG has expanded its capabilities and market reach through strategic acquisitions:

EHRET GmbH Acquisition: In 2011, Schenker Storen acquired EHRET GmbH, a German manufacturer of aluminum folding and sliding shutters. This acquisition strengthened Schenker Storen's position as the market leader in sun and weather protection in Switzerland.

Operational Insights

Schenker Storen's operational strategy emphasizes:

Vertical Integration: Managing in-house development, production, sales, and service departments to maintain quality control and innovation.

Nationwide Presence: Operating 38 branches across Switzerland to ensure prompt customer service and support.

Employee Development: Investing in continuous training and development for over 750 employees, including 40 apprentices, to foster expertise and service excellence.

Strategic Opportunities and Future Directions

Looking ahead, Schenker Storen AG aims to:

Expand Product Offerings: Develop new and innovative sun and weather protection solutions to meet evolving customer needs.

Enhance Sustainability Efforts: Implement additional measures to improve environmental efficiency, such as optimizing energy consumption and expanding renewable energy initiatives.

Strengthen Market Position: Leverage technological advancements and strategic partnerships to maintain and grow its leadership in the Swiss market and explore opportunities in international markets.