Schiaparelli Company Profile

Background

Schiaparelli is a Parisian haute couture house founded in 1927 by Italian designer Elsa Schiaparelli. Renowned for its avant-garde and surrealist designs, the brand has significantly influenced the fashion industry by blending art and fashion. After closing in 1954, Schiaparelli was revived in 2013 under the ownership of Diego Della Valle, chairman of Tod's Group. The house continues to honor its legacy by pushing the boundaries of haute couture with innovative and artistic creations.

Key Strategic Focus

Schiaparelli's strategic focus centers on:

• Avant-Garde Design: Embracing bold, surrealist aesthetics that challenge conventional fashion norms.

• Artistic Collaborations: Partnering with contemporary artists to create unique pieces that merge art and fashion.

• Selective Distribution: Maintaining exclusivity through limited distribution channels, including flagship salons and select high-end retailers.

• Ready-to-Wear Expansion: Introducing ready-to-wear lines that reflect the house's couture heritage while appealing to a broader audience.

Financials and Funding

Schiaparelli is privately owned by Diego Della Valle. While specific financial details are not publicly disclosed, the brand has experienced growth since its revival, marked by increased demand and expansion into ready-to-wear collections. The house's strategic partnerships and selective distribution have contributed to its financial stability and brand prestige.

Pipeline Development

Schiaparelli's development pipeline includes:

• Ready-to-Wear Collections: Expanding offerings to include ready-to-wear lines that maintain the brand's couture essence.

• Accessory Lines: Developing exclusive accessories, such as jewelry and handbags, that complement the main collections.

• Global Retail Presence: Establishing a presence in key luxury markets through flagship stores and partnerships with select retailers.

Technological Platform and Innovation

Schiaparelli distinguishes itself through:

• Surrealist Design Techniques: Utilizing trompe-l'œil effects and unconventional materials to create visually striking pieces.

• Artistic Collaborations: Engaging with contemporary artists to infuse collections with unique artistic elements.

• Craftsmanship: Upholding traditional haute couture techniques while incorporating modern innovations to produce high-quality garments.

Leadership Team

• Diego Della Valle: Owner and Chairman of Tod's Group, overseeing the strategic direction and revival of Schiaparelli.

• Daniel Roseberry: Appointed Creative Director in 2019, Roseberry brings a fresh perspective to the brand, blending its historical essence with contemporary design. Prior to Schiaparelli, he served as the head of both menswear and womenswear at Thom Browne.

Leadership Changes

• 2013: Christian Lacroix served as a guest designer for a tribute collection.

• 2013-2014: Marco Zanini held the position of Creative Director, presenting the first new runway collection in decades.

• 2015-2019: Bertrand Guyon succeeded Zanini, continuing to build on the brand's heritage.

• 2019-Present: Daniel Roseberry took over as Creative Director, marking a new era for Schiaparelli.

Competitor Profile

Market Insights and Dynamics

The luxury fashion market is characterized by:

• High Competition: Numerous established brands vying for market share.

• Consumer Demand for Exclusivity: A growing desire for unique, high-quality products.

• Digital Transformation: Increasing importance of online presence and e-commerce capabilities.

Competitor Analysis

Key competitors include:

• Chanel: Known for timeless elegance and a strong heritage.

• Dior: Combines classic styles with modern innovation.

• Balenciaga: Recognized for avant-garde designs and streetwear influence.

• Givenchy: Merges traditional couture with contemporary aesthetics.

Strategic Collaborations and Partnerships

Schiaparelli has engaged in notable collaborations, such as:

• Salvador Dalí: Historical partnership resulting in iconic pieces like the lobster dress.

• Bergdorf Goodman: Opened a corner in the New York department store, marking the brand's first international location since its revival.

• Dover Street Market: Launched pop-up stores in London, New York, and Los Angeles, expanding its reach to a broader audience.

Operational Insights

Schiaparelli's operational strategy includes:

• Selective Distribution: Maintaining exclusivity by limiting retail partnerships.

• Artistic Integrity: Ensuring that all products reflect the brand's unique aesthetic and heritage.

• Customer Experience: Providing personalized services to high-end clientele, reinforcing brand loyalty.

Strategic Opportunities and Future Directions

Future strategies involve:

• Digital Expansion: Enhancing online presence and e-commerce capabilities to reach a global audience.

• Sustainable Practices: Incorporating eco-friendly materials and processes in production.

• Emerging Markets: Exploring opportunities in growing luxury markets, particularly in Asia and the Middle East.

Contact Information

• Website: schiaparelli.com

• Social Media:

• Instagram

• Facebook

• LinkedIn

Note: Specific contact details such as address, phone number, and email are not provided in this profile.