Schraad Sales & Marketing Company Profile

Background

Founded in 1967, Schraad Sales & Marketing is a regional food brokerage firm headquartered in Oklahoma City, Oklahoma. The company specializes in providing outsourced sales, marketing, merchandising, and analytics services to leading consumer packaged goods (CPG) companies. Operating across over 26 states, Schraad focuses on fostering durable relationships with regional and national retailers in the central United States. Their mission is to act as a catalyst for top-line growth by implementing effective go-to-market strategies that ensure products not only reach but truly connect with consumers.

Key Strategic Focus

Schraad's strategic focus centers on delivering comprehensive sales and marketing solutions tailored to the CPG sector. Their core objectives include:

Sales Solutions: Designing and executing trade plans through impactful relationships to achieve transformative sales results.

Integrated Insights: Utilizing metrics and data analysis throughout the sales process to ensure actionable insights and consistent wins.

Comprehensive Coverage: Providing coverage at every point of sales influence, from the buying office to individual stores, to maximize sales outcomes.

The company leverages cutting-edge consumer and category insights, robust retail relationships, and unparalleled downstream coverage across all sales touchpoints to transform regional presence into a formidable competitive edge.

Financials and Funding

Schraad Sales & Marketing is a privately held company with estimated annual revenues ranging from $17.5 million to $59.1 million. The company has not publicly disclosed specific funding rounds or notable investors.

Technological Platform and Innovation

Schraad integrates advanced data analytics and category management expertise to develop data-driven trade and retail media strategies. Their approach combines local consumer trends with retailer insights, resulting in strategies that effectively drive growth for CPGs in the central region.

Leadership Team

Schraad's leadership team comprises seasoned professionals with extensive experience in sales and marketing:

Bill Schraad: President & CEO

Jeremy Vogler: Chief Financial & Administrative Officer

Patrick Thompson: Chief Strategic Officer

Leonard Storey: Senior Vice President, Strategy - Natural/Specialty

Hollie Gonzales: Vice President, Strategy - Non-Foods/HBC/Confection

Nathan Nixon: Vice President, Strategy - Fresh

Nicole Jevsevar: Vice President, Strategy – Dairy

Mick Mullen: Vice President, Retail Operations

Tony Caloroso: Executive Vice President, Central Region

Steve Randecker: Executive Vice President, Texas Region

Tom Spivey: Vice President, North Central Region

Competitor Profile

Market Insights and Dynamics

The food brokerage industry is integral to the CPG sector, facilitating relationships between manufacturers and retailers. The market is characterized by a focus on regional expertise, comprehensive service offerings, and the ability to adapt to evolving consumer trends.

Competitor Analysis

Key competitors in the food brokerage industry include:

Kohler Co.: A global leader in kitchen and bath products, engines, and generators.

Arbonne International: A company specializing in health and wellness products.

Henkel: A multinational corporation known for brands in home care, beauty care, and adhesive technologies.

Rodan + Fields: A skincare company offering a range of dermatology-inspired products.

Arcelik Group: A Turkish multinational household appliances manufacturer.

Eureka Forbes Ltd: An Indian consumer goods company specializing in water purification, vacuum cleaning, and air purification.

These competitors vary in their primary focus areas, technologies, and market presence, contributing to a diverse competitive landscape.

Strategic Collaborations and Partnerships

Schraad is a partner of the On-Shelf Marketing Group (OSMG), enabling the company to deliver personalized service both locally and on a national scale. This partnership enhances Schraad's ability to provide tactical solutions and expand its market reach.

Operational Insights

Schraad's strategic considerations include leveraging its regional expertise and comprehensive service offerings to maintain a competitive advantage. The company's focus on integrated insights and comprehensive coverage positions it distinctively in the market.

Strategic Opportunities and Future Directions

Schraad aims to continue expanding its market presence by strengthening retailer relationships and enhancing its data-driven strategies. The company's current strengths position it to capitalize on emerging opportunities in the CPG sector.