Screenlake Company Profile

Background

Overview

Screenlake is an innovative company specializing in brand measurement through artificial intelligence (AI). The company analyzes billions of real brand encounters occurring across various mobile applications every three seconds, providing businesses with comprehensive insights into brand exposure and consumer interactions.

Mission and Vision

Screenlake's mission is to empower businesses with real-time, actionable intelligence on brand presence and consumer engagement. By leveraging AI to process extensive behavioral data, the company aims to transform raw interaction data into strategic insights that inform marketing and strategic planning.

Primary Area of Focus

The company's primary focus is on brand marketing, consumer research, and market research, utilizing AI to analyze brand encounters within mobile applications.

Industry Significance

In the rapidly evolving digital landscape, Screenlake's AI-driven approach offers businesses a sophisticated tool to measure and enhance brand visibility and consumer engagement, positioning the company as a significant player in the market research and brand analytics industry.

Key Strategic Focus

Core Objectives

Screenlake aims to provide businesses with real-time insights into brand exposure and consumer interactions, enabling data-driven decision-making in marketing and strategic planning.

Specific Areas of Specialization

The company specializes in analyzing brand encounters within mobile applications, offering detailed reports and dashboards that allow businesses to evaluate brand presence and compare engagement across competitors and industries.

Key Technologies Utilized

Screenlake employs AI and edge-computing technologies to log and interpret real cross-app user journeys, including every brand and ad exposure. This technology operates on panelists' devices worldwide, capturing and processing data in real-time.

Primary Markets or Conditions Targeted

The company's solutions are designed for businesses seeking to understand and enhance their brand presence and consumer engagement within mobile applications, catering to various industries that rely on digital marketing and consumer insights.

Financials and Funding

Funding History

Screenlake has raised an undisclosed amount in a pre-seed funding round.

Total Funds Raised

The total funds raised by Screenlake are not publicly disclosed.

Notable Investors

The company has received investment from Bernd Girod.

Intended Utilization of Capital

While specific details on the utilization of the capital are not publicly disclosed, it is anticipated that the funds will be used to further develop Screenlake's AI-driven platform, expand its market reach, and enhance its technological capabilities.

Pipeline Development

Key Pipeline Candidates

Screenlake's primary offering is its AI-powered platform that analyzes brand encounters within mobile applications. The company is focused on refining and expanding this platform to provide more comprehensive insights and features.

Stages of Development

The platform is in the early stages of development, with ongoing efforts to enhance its capabilities and expand its user base.

Target Conditions

The platform targets businesses seeking to measure and improve their brand presence and consumer engagement within mobile applications.

Relevant Timelines for Anticipated Milestones

Specific timelines for anticipated milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Screenlake utilizes proprietary AI and edge-computing technologies to log and interpret real cross-app user journeys, capturing every brand and ad exposure in real-time.

Significant Scientific Methods

The company applies AI-based analysis to process extensive behavioral data, mapping how often and where users interact with brands, thereby generating insights into reach, visibility, and behavioral patterns.

Leadership Team

Key Executive Profiles

Daniel Muise: Founder and CEO of Screenlake. Prior to founding Screenlake, Daniel served as a Site Reliability Engineer at Ooma in Sunnyvale, California.

Leadership Changes

There are no publicly available records of recent significant changes or appointments within Screenlake's leadership team.

Market and Competitor Profile

Market Insights and Dynamics

The market for brand measurement and consumer insights is rapidly evolving, with businesses increasingly relying on AI-driven solutions to gain real-time, actionable intelligence. This trend underscores the growing importance of platforms like Screenlake that offer comprehensive analysis of brand encounters within digital environments.

Competitor Analysis

Screenlake operates in a competitive landscape with several notable players:

Brandwatch: A leading digital consumer intelligence company that provides social media monitoring and analytics.

iPanel: A global market research company offering online panel services and data collection solutions.

Facts and Figures: A market research firm specializing in data collection and analysis across various industries.

Strategic Collaborations and Partnerships

Screenlake has been recognized by the Brown Institute for Media Innovation, which awarded the company a "Magic Grant" in 2024-2025. This grant supports projects that blend technology and media, providing funding and access to mentorship and an extensive alumni network.

Operational Insights

Screenlake's AI-driven platform offers a distinct competitive advantage by providing real-time, actionable insights into brand exposure and consumer engagement within mobile applications. This capability enables businesses to make data-driven decisions in marketing and strategic planning, setting Screenlake apart in the market research and brand analytics industry.

Strategic Opportunities and Future Directions

Screenlake is well-positioned to expand its platform's capabilities, enhance its AI-driven analysis, and broaden its market reach. By leveraging its technological strengths and strategic partnerships, the company aims to solidify its position as a leader in brand measurement and consumer insights.