Company Research Report: SCRM - Lidl International Hub
Company Overview
- Name: SCRM - Lidl International Hub
- Mission: SCRM was founded with the mission to help traditional businesses evolve and become digitised through customers, data, sales strategy, and omnichannel communication.
- Founded: 2015
- Founders: Eduardo Sánchez-Colorado Riera-Marsá
- Key People:
- Eduardo Sánchez-Colorado Riera-Marsá - Founder & CEO
- Pauline Bassali - Innovation Player focusing on User Happiness
- Xavier Amatriain - Leading AI Products at Google
- Laura Perales Palma - Product Owner / Product Manager / Project Manager
- Toni Robres Turon - Domain Tech Lead
- Headquarters: Barcelona, Barcelona
- Number of Employees: 501-1,000
- Revenue: No information is available
- Company Known For: Specialized in digital strategy, automation, and real-time offer and content personalization. Notable for its cloud technology and development of data platforms for decision-making in mass consumer and retail markets.
Products
- Products Offered:
- Lidl Plus: An international relational programme featuring discounts, exclusive services, agreements with third-party companies, and financial services.
- Cloud-Based Big Data Platform: Facilitates the development of the international cloud-based platform for data management and analytics.
- Marketing Automation Platform: Offers tools for marketing automation on an international scale.
- Business Intelligence (BI) Platforms: Conceptualization, development, and management to enhance decision-making processes.
- Omnichannel Payment Platform: Integrates various payment options for a seamless customer experience.
- Advanced Analytics and Machine Learning (AI) Platforms: Used for recommendations, forecasting, and consumer analytics systems.
- High-Level Description and Key Features:
- Lidl Plus: Provides personalized discounts and entertainment content (e.g., Disney+ subscriptions) to improve customer engagement and loyalty.
- Big Data Platform: Utilizes cloud services to enable real-time data-driven decisions.
- Marketing Platform: Automates content delivery and personalizes user interactions across various channels.
- BI Platforms: Supply actionable insights for better business performance.
- Omnichannel Payments: Facilitates various consumer payment options and is known for its fast checkout process (15 seconds for Lidl Pay).
- AI Platforms: Enhances personal recommendations and forecasts customer needs using advanced data analytics.
Recent Developments
- Recent Developments:
- Expansion of Lidl Pay in four new countries: Czech Republic, Austria, Lithuania, and Ireland.
- Launch of #LidlContentPlus in Germany, enhancing the Lidl Plus offering with Disney+ for free to members.
- Participation in events such as Software Crafters Barcelona and BNEW - Barcelona New Economy Week, showcasing expertise in digital innovations and data strategies.
- New Products Launched: Lidl Plus expansion with free Disney+ content.
- New Features Added: Introduction of Lidl Pay in new international markets.
- Partnerships: Collaboration with The Walt Disney Company to offer Disney+ content through Lidl Plus.
This report delivers a comprehensive view of SCRM - Lidl International Hub, elucidating its strategic endeavors and technological advancements that define its role within the digital transformation of retail and consumer markets.
