Scrunch AI Company Profile

Background

Scrunch AI, founded in 2023 by Chris Andrew and Robert MacCloy, is a pioneering platform designed to help businesses monitor, analyze, and optimize their presence across AI-driven search platforms such as ChatGPT, Perplexity, Meta AI, and others. Recognizing the rapid shift in consumer behavior towards AI-assisted information retrieval, Scrunch AI aims to ensure that companies maintain visibility and control over their brand representation in this evolving digital landscape.

Key Strategic Focus

Scrunch AI's strategic focus centers on providing businesses with the tools to adapt to the AI search era. The platform offers four core capabilities:

Monitor: Provides real-time insights into how brands appear in AI search queries, including competitive positioning and sentiment analysis.

Knowledge Hub: Identifies discrepancies between owned content, third-party information, and AI-generated outputs, enabling businesses to address accuracy gaps.

Insights: Offers practical steps to enhance visibility, relevance, and conversion rates based on AI interpretations of brand content.

Journey Mapping: Visualizes how AI agents and crawlers represent a business to key customer personas, allowing for optimization of customer journeys.

By focusing on these areas, Scrunch AI empowers companies to navigate the challenges posed by AI-driven search and maintain a competitive edge.

Financials and Funding

In March 2025, Scrunch AI secured a $4 million seed funding round led by Mayfield, with participation from notable angel investors including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI, previously Salesforce, Hearsay). This funding is intended to accelerate product development and expand the company's market reach.

Technological Platform and Innovation

Scrunch AI's platform is built around several proprietary technologies and methodologies that set it apart in the industry:

AI Search Audit and Optimization: Conducts comprehensive audits to reveal how AI web crawlers perceive a company's online information, pinpointing areas for optimization.

Real-time AI Search Visibility: Provides updates every three days, offering a dynamic view of how information appears in AI search results based on diverse customer prompts and demographics.

Information Gap Identification: Uncovers inaccuracies and outdated information that AI chatbots might source from a company's website, enabling proactive corrections.

These capabilities ensure that businesses can effectively manage their online presence in the AI-driven information ecosystem.

Leadership Team

Chris Andrew, Co-founder and CEO: Former Chief Product Officer at Hearsay Systems, Chris brings extensive experience in building SaaS products. He is also a certified Neapolitan pizza chef and has a passion for trails, jazz, food, and wine.

Robert MacCloy, Co-founder and CTO: Previously CTO at Hearsay Systems and an early engineer at Quantcast, Robert is an experienced technologist and engineering leader. In his spare time, he enjoys woodworking and reading history.

Colleen Tuohy, Head of Marketing & Growth: Joined Scrunch AI in March 2025, bringing over 15 years of experience in finance, insurance, and tech, with expertise in strategy, creativity, and execution.

Adrian Del Busso, Head of Revenue: Appointed in March 2025, Adrian has 25 years of enterprise sales experience, most recently serving as Director of Strategic Accounts at Hearsay Systems.

Leadership Changes

In March 2025, Scrunch AI expanded its leadership team with the appointments of Colleen Tuohy as Head of Marketing & Growth and Adrian Del Busso as Head of Revenue, strengthening the company's strategic and revenue-generating capabilities.

Competitor Profile

Market Insights and Dynamics

The rise of AI-driven search platforms has transformed the digital marketing landscape, necessitating new strategies for businesses to maintain visibility. Companies that fail to adapt risk losing out on customer engagement and revenue opportunities.

Competitor Analysis

Scrunch AI operates in a competitive market with several notable players:

Profound: Offers SEO monitoring dashboards that allow brands to input prompts and track various results, helping companies monitor their SEO presence.

Traditional Marketing and PR Agencies: Agencies like Avenue Z have begun offering services to improve how companies appear in AI search results, indicating a growing recognition of the importance of AI search optimization.

Scrunch AI differentiates itself by focusing on the entire customer journey and optimizing for AI agents and crawlers, not just human-initiated queries.

Strategic Collaborations and Partnerships

Scrunch AI has established partnerships with over 25 enterprise customers, including Lenovo, BairesDev, Crunchbase, Fictiv, and Penn State University. These collaborations demonstrate the platform's effectiveness and growing adoption in the market.

Operational Insights

Scrunch AI's platform is designed for rapid deployment, with many customers operational on day one. The company has achieved SOC 2 accreditation, ensuring enterprise-grade security and data protection. Additionally, Scrunch AI supports multi-brand, multi-region, and multilingual needs, catering to global enterprises.

Strategic Opportunities and Future Directions

With the $4 million seed funding, Scrunch AI plans to accelerate product development and expand its market reach. The company aims to continue helping businesses adapt to the AI search era by enhancing their platform's capabilities and forging new partnerships.