Seafolly Company Market Research Report
Company Overview
- Name: Seafolly
- Mission: Seafolly is dedicated to connecting women around the world through innovative swimwear designed to provide shapes and support for a variety of body types.
- Founded: 1975
- Founders: No information is available
- Key People: No information is available
- Headquarters: Sydney, Australia
- Number of Employees: 300+ employees including the Seafolly Support Centre in Sydney and Retail teams across Australia and Singapore.
- Revenue: No information is available
- Recognition: Seafolly is known for its innovative swimwear that heroes fit above all else, embodying the Australian beach lifestyle.
Products
Overview
Seafolly offers a range of products including swimwear, beachwear, and accessories designed to provide shapes and support for a variety of body types to inspire confidence in women.
Product Categories
1. Swimwear
- Description: Seafolly's swimwear collection includes various one-piece swimsuits, bikinis, tankinis, and more.
- Key Features:
- Designed with fit and support in mind.
- Includes styles suitable for different body types.
- Crafted from 60% regenerated fibers in latest collections.
2. Beachwear
- Description: Includes dresses, sarongs, shorts, and tops designed to complement the swimwear collection.
- Key Features:
- Products like the ‘Aquarius Bandeau Mini Dress’ and ‘Corfu Crochet Pant’ provide stylish options that are functional and comfortable.
- Crafted with recycled materials where possible.
3. Accessories
- Description: Comprises bags, hats, and other beach accessories.
- Key Features:
- Enhances the beach experience with practical and stylish choices.
- Uses sustainably sourced materials where possible.
Recent Developments
New Products Launched
- Seafolly Collective: A core collection made from 80% recycled nylon with various items like bikinis and one-piece suits available in multiple colors.
- New Arrivals:
- Aquarius Collection: Includes items like the Aquarius Bandeau Mini Dress and Aquarius Pants.
- Corfu Crochet Collection: Features products such as the Corfu Crochet Pant and Corfu Crochet Mini Cover Up.
Sustainability Initiatives
- Fabric Transition: Seafolly is progressively transitioning its products to more responsible fibers, with the latest collection crafted from 60% regenerated fibers.
- Improved Packaging: Transitioning packaging and branding to recycled materials and reducing plastic consumption by approximately 50%.
Social Responsibility
- Seafolly ensures the safety, inclusivity, and fair working conditions within its supply chain. It is committed to removing harmful impacts on local environments and properly supporting the local living wage.
Partnerships
- Sedex Membership: Ensures Tier 1 factories are audited regularly according to Seafolly’s code of conduct.
- Open Supply Hub: Launched T1 factories on this platform to commit to tracing the entire supply chain and ensuring transparency.
Summary
Seafolly is a recognized brand in the swimwear industry, known for its high-quality, innovative products designed with women's confidence and comfort in mind. The company's commitment to sustainability and social responsibility is evident in its recent product developments and ethical sourcing practices.
To summarize, this report encapsulates Seafolly's position in the market, product offerings, and recent developments without any additional commentary. Looking forward to more data for enhancing this report further.
