Seager Company Market Research Report

Overview

Seager is a lifestyle apparel brand established in 2015, rooted at the intersection of the American West's grit and Southern California's surf culture. The brand targets individuals who appreciate quality craftsmanship, storytelling, and a connection to traditional Western values. Seager operates as an independent, bootstrapped enterprise emphasizing small-batch production to uphold high-quality standards. It is headquartered in San Clemente, California.

Product Offerings

Seager provides a diverse range of products tailored to outdoor lifestyles:

Clothing: Includes tees, shirts, and outerwear, crafted to withstand the rugged outdoors.

Headwear: Features items such as snapbacks, flapjacks, and western-style hats.

Accessories: Comprises various lifestyle and outdoor gear enhancing the brand’s product line.

Leadership Team

Seager's leadership is comprised of experienced executives dedicated to sustaining and expanding the brand's unique identity.

Mattson Smith: Co-CEO & Co-Founder with prior academic background from the University of California, enhancing his business insight.

Elliott Shaw: Co-CEO & Co-Founder, educated at the University of California, San Diego, focusing on sociology and business.

Tom Ruiz: General Manager, previously a leader at Volcom and Salty Crew, steering Seager towards wholesale expansion.

Financial Performance

The financial metrics for Seager highlight the company's self-reliant growth and market presence:

Estimated Annual Revenue: $6 million

Revenue Per Employee: Approx. $182,400

The company maintains an employee count of roughly 33, marking a 10% growth within the last year.

Strategic Partnerships and Initiatives

Seager actively forges strategic alliances and undertakes initiatives to bolster brand identity and extend its market reach:

Seager x Stetson and Seager x Coors Banquet: Collaborations that align with Seager's Western narrative.

1% For The Planet: An initiative reflecting its commitment to environmental and social responsibility.

Upcoming Developments

Seager is set to inaugurate its flagship store in 2024, a key development in its strategic roadmap aimed at enhancing its physical retail presence and customer engagement.

Competitor Profile

Seager competes in a vibrant apparel industry against both legacy brands and nimble startups. Key competitors include:

Carbon38: Revenues of $12.3 million, focusing on activewear with style and performance.

LE TOTE: $13.1 million revenue, offering fashion rentals.

Levi Strauss & Co.: A longstanding player with $5.47 billion in revenue, renowned globally for its denim offerings.

Seager faces further competition from brands such as Steel City, Addison Bay, and various luggage-focused companies.

Staff and Organizational Structure

Elliott Shaw: Co-CEO & Co-Founder

Mattson Smith: Co-CEO & Co-Founder

Case Anderson: Chief Marketing Officer

Hayden Killeen: Chief Financial Officer

Eli Paul: Head of Creative Operations and Content

Andrew Wilcox: Director of Product Development

Cory Kinney: Art Director

Justin Hughs: Sales Manager

Jacob Folsom: Digital Marketing Manager

Tristen Marquez: Customer Service Representative

Strategic Insights

Seager distinguishes itself by integrating storytelling with its focus on Western and surf cultures. By maintaining a high standard of craftsmanship, the brand positions itself uniquely against conventional apparel companies. It's vital for Seager to continue leveraging its leadership's expertise to navigate the competitive landscape while capturing a growing market share.