Company Research Report: SearchEye
Company Overview
- Name: SearchEye
- Mission: To provide a comprehensive platform that connects brands with publishers and creators to boost brand visibility through digital public relations (PR) and search engine optimization (SEO).
- Founded: No information is available
- Founders: Chris Porteous (CEO) and Chris Thurston (COO)
- Key People:
- Chris Porteous, CEO
- Chris Thurston, COO
- Headquarters: Toronto, Canada
- Number of Employees: 11 employees
- Revenue: Estimated $1 million USD in annualized revenue.
- Recognition: Known for being a marketplace that bridges brands with content publishers, offering solutions to amplify brand presence through digital PR and SEO.
Products
- Marketplace Platform:
- Description: A platform facilitating brands to source, communicate with, and manage publishers for media mentions and backlinks.
- Key Features:
- Data-Driven Matching: Connects brands with the most relevant publishers.
- Selective Collaboration: Allows brands to work with publishers that align with their values.
- Service Tiers: Offers both free (3PM Links) and premium services ($199/month for more features and access).
Recent Developments
- Funding and Expansion:
- Raised $1 million CAD pre-seed funding led by AfterWork Ventures, with participation from Everywhere VC and Archangel Ventures.
- Plans to scale the platform's capabilities, including support for audio, video, and social media formats.
- Made three new hires post-funding, expanding the team to 11 members.
- New Product Features:
- AI Integration: Platform enhanced with AI-enabled features to better match brands with suitable publishers and streamline operational processes.
- New Partnerships:
- Onboarded several high-profile platforms, including HubSpot, Vimeo, and BlackBerry for enhanced media reach and engagement.
Conclusion
SearchEye is positioned as a leader in the digital PR and SEO space, utilizing a comprehensive and innovative approach to connect brands with media outlets and content publishers. Its recent funding and strategic developments reflect its commitment to expanding services and optimizing brand visibility in diverse media formats.
