Company Research Report: SearchMAS

Company Overview

• Name: SearchMAS

• Mission: Create the best digital marketing tool, easy to use for local businesses.

• Founded: In 2019

• Founders: Juan Pablo Nieto and Lucas H. Molina Barrios

• Key People:

• Juan Pablo Nieto, Co-founder & CEO

• Lucas Molina Barrios, Co-founder & COO

• Headquarters: No information is available

• Number of Employees: 21

• Revenue: No information is available

• Known For: SearchMAS is known as a local marketing company aimed at enhancing the visibility and positioning of network branches on Google Maps through Google Business Profile. It stands out in Argentina for providing specialized digital local marketing services.

Products

• Local Marketing Solutions:

• Specializes in enhancing visibility and positioning in Google Maps.

• Uses Google Business Profile for improved customer experience and sales.

• Additional Services:

• SEO On-Page: Optimizes websites for better search visibility.

• Digital Advertising: Includes Facebook-Instagram, Google Ads, and LinkedIn Ads.

• Email Marketing: Focuses on impactful and segmented email campaigns.

• Web Development and e-commerce: Offers personalized website and online store development.

• CRM and Quoter Implementation: Centralizes and automates client management and quoting processes.

• Google Business Profile Management: Ensures optimized local profile management.

Key Features of Products:

• Improve local visibility and SEO ranking.

• Engage customers with effective advertisement strategies across numerous platforms.

• Provide an integrated customer management system for streamlined communication.

• Deliver a customizable web presence for brands and e-commerce platforms.

Recent Developments

• Expansion of Services:

• Announced the extension of its offerings, introducing comprehensive digital tools to boost online presence.

• New Services Launched:

• Expanded to include web development, CRM, and integrated digital marketing strategies.

• Innovative Integrations:

• Introduced automation for GBP management and integrated AI features for better customer interaction.

• Strategic Partnerships:

• Partnering with U.S. search marketing leaders like SOCi to enhance capabilities and reach in the Latin American market.

Media Mentions and Content:

• SearchMAS highlighted its focus on democratizing local marketing services, especially in underdeveloped Latin American markets.

• Discussed challenges and adaptations required to cater to the unique demands of the LatAm market, emphasizing a consultative approach to achieve effective search marketing adoption.

• Leveraging AI in Google Maps for enhanced local profile management and automation.

Conclusion

SearchMAS has established itself as a pivotal player in the specialized niche of local digital marketing in Latin America. By focusing on customer-centric solutions and leveraging a combination of technical expertise and strategic partnerships, they aim to enhance the digital presence of businesses across the region.