Company Research Report: Secrets Shhh

Company Overview

• Name: Secrets Shhh

• Mission: To provide high-quality, luxury jewellery using conflict-free, responsibly sourced lab-grown diamond and gemstone simulants, offering an ethical and sustainable alternative to mined diamonds.

• Founded: Over two decades ago

• Founders: Specific founders' names are not mentioned, but their legacy is highlighted.

• Key People: No specific key people identified in the provided data.

• Headquarters: Noosa, Queensland, Australia

• Number of Employees: By the end of 2022, 90% of the workforce were women, with 71% of management roles held by women.

• Revenue: No information is available.

• Known For: Secrets Shhh is known for pioneering lab-grown diamond alternatives in the jewellery industry, emphasizing sustainable practices and ethical sourcing.

Products

Product Offerings

Secrets Shhh offers a variety of jewellery products categorized by type and stone, including:

• Engagement & Wedding Rings: Featuring Signature Simulants and Lab-Grown Diamonds in styles like Solitaire, Shouldered Solitaire, Halo, and Three Stone.

• Earrings: Studs, Hoops, Drops, and Halo styles in Signature Simulants, Lab-Grown Diamonds, and Gemstone Simulants.

• Rings: Dress, Stackers, All-rounders in Signature and Gemstone Simulants.

• Bracelets & Bangles: Tennis, Slider, Chain, and Bangles incorporating Signature Simulants and Lab-Grown Diamonds.

• Jewellery Collections: Individual collections such as Azure, Celeste, Oceania, Solus, Sunrise, Synergy, Riviere create unique offerings.

Key Features

• Signature Simulants: Lab-grown and hand-picked for their exceptional characteristics, providing a sustainable alternative with superior sparkle, given their excellent light dispersion.

• Lab-Grown Diamonds: Offers internally flawless stones with personalized customization from stone shape to the color of the gold.

• Ethical Commitment: All jewelry designed with ethically sourced materials, meeting the highest standards of quality and craftsmanship.

Recent Developments

New Products and Features

• Product Launches: Introduction of exquisite D color, internally flawless lab-grown diamond solitaires available in 1 or 2 carats.

• Exclusive Designs: Expansion of various styles in Signature Simulants and Lab-Grown Diamonds to cater to contemporary demands.

• Customizable Options: Customers have the ability to customize jewelry pieces, enhancing personal connection and satisfaction.

Sustainability and Partnerships

• Sustainability Initiatives: Engaged with Pangolin Associates to achieve Climate Active certified carbon neutrality and support an emission reduction roadmap.

• Future Goals: Committed to becoming carbon neutral by 2025, using 100% responsibly sourced or recycled gold by 2025, and eliminating single-use plastics by 2023.

Community and Ethical Commitments

• Community Impact: Advocacy for women’s equality, human rights improvements, and providing growth opportunities within their workforce.

• Environmental Responsibility: Dedication to reducing environmental disruption through responsible raw material sourcing and sustainable practices.

Summary

Secrets Shhh is a leader in sustainable luxury jewelry, offering lab-grown diamond alternatives to mined gemstones. The company's mission is profound in its commitment to sustainability and ethical practices, drawing inspiration from the natural beauty of Noosa, Australia, where it was founded. Through innovative products, sustainable practices, and community engagement, Secrets Shhh continues to redefine jewelry luxury in the modern age, catering to a discerning audience seeking ethical and environmentally responsible options.