Seedtag Market Research Report

Company Overview

• Name: Seedtag

• Mission: Become the global contextual partner for brands and publishers

• Founders: Jorge Poyatos and Albert Nieto

• Key People:

• Jorge Poyatos - Co-CEO

• Albert Nieto - Co-CEO

• Kartal Goksel - Chief Technology Officer

• Luisa Izquierdo - Chief Human Resources Officer

• Jana Eisenstein - SVP EMEA

• Brian Danzis - President, North America

• Rodrigo Lisazo - VP of Operations

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Leading contextual advertising solutions, engaging communications in a privacy-first digital environment.

Products

• Contextual AI (Liz): Technology to optimize advertising strategy by connecting with audiences at the right context, time, and mindset.

• Key Features: Scans 60 million articles daily, offers brand safety and suitability models.

• Seedtag LAB: Service to refine long-term content strategies for shaping brand perception.

• Key Features: Strategizes content based on brand objectives, optimizes brand association metrics.

• Dynamic Placement Optimization (DPO): Enhances advertising placement based on contextual signals.

• Key Features: Determines high-engagement placements, increases ad recall and attention.

Recent Developments

• New Products & Features:

• Seedtag's Liz enhanced contextual AI capabilities for optimized advertising strategies.

• Expansion strategies include operations in new markets like Australia and Canada.

• Partnerships & Acquisitions:

• Acquired JustEggs to expand into the Australian market.

• Acquired Beachfront to bolster CTV inventory capabilities.

• Awards:

• Received "Best Contextual Targeting Offering" at the Digiday Media Awards.

• Growth & Expansion:

• Entered the Australian market with strategic acquisition.

• Expanded operations into Canada, highlighting demand for privacy-compliant advertising.

In summary, Seedtag is a pioneering company in contextual advertising, focusing on privacy-first solutions and technology-driven engagement strategies. Their recent expansions and acquisitions underscore their commitment to becoming a global leader in this space.