Seek Now: Company Profile

Background

Overview

Seek Now, established in 2012, is a technology-driven company specializing in on-demand property inspections and data capture services. Serving the insurance and real estate sectors, Seek Now delivers accurate and timely property data to facilitate efficient decision-making processes. The company operates nationwide, completing over 2,000 inspections daily across more than 200 cities.

Mission and Vision

Seek Now's mission is to help customers make faster decisions and improve economic outcomes while providing exceptional customer service. The company's vision is to be the leading provider of on-demand, ground-truth property data solutions, creating growth opportunities for employees, contractors, and partners.

Industry Significance

Operating within the property inspection and data capture industry, Seek Now plays a crucial role in enhancing the efficiency and accuracy of property assessments. By leveraging technology, the company addresses the need for reliable and timely property data, which is essential for insurance claims processing, real estate transactions, and property management.

Key Strategic Focus

Core Objectives

Efficiency Enhancement: Streamline property inspection processes to reduce claim cycle times and improve operational efficiency for clients.

Data Accuracy: Provide precise and comprehensive property data to support informed decision-making in insurance and real estate sectors.

Customer Experience: Deliver superior customer service through timely and accurate inspections, fostering strong client relationships.

Areas of Specialization

Property Inspections: Conduct thorough assessments of residential and commercial properties, including roof inspections, emergency tarping, and interior evaluations.

Data Capture Services: Utilize advanced technologies to capture detailed property data, supporting various applications in insurance claims and property management.

Key Technologies Utilized

Maestro Platform: A proprietary workforce management and data capture platform that optimizes the nationwide inspector network in real-time.

Seeker 360™: An innovation combining Maestro with LiDAR capture technology to create digital twins of physical environments, offering immersive property walkthroughs and precise assessments.

Primary Markets Targeted

Insurance Industry: Assist insurance carriers in expediting claims processing through accurate and timely property inspections.

Real Estate Sector: Provide property data capture services to real estate professionals for property evaluations, transactions, and management.

Financials and Funding

Funding History

Initial Investment: In February 2021, Seek Now received a significant minority investment from Susquehanna Growth Equity, LLC, marking the company's first outside institutional capital investment.

Utilization of Capital

The capital from this investment was intended to strengthen Seek Now's technology, database, and processes, expand the customer base, and develop leading-edge technology to enhance customer experiences for top insurance carriers.

Pipeline Development

Key Pipeline Candidates

Seeker 360™: An advanced solution that integrates Maestro with LiDAR technology to create digital twins of physical environments, offering immersive property walkthroughs and precise assessments.

Stages of Development

Seeker 360™: Currently operational, providing comprehensive property data capture services to clients in the insurance and real estate sectors.

Target Conditions

Property Assessments: Facilitate detailed evaluations of property conditions for insurance claims, real estate transactions, and property management.

Anticipated Milestones

Expansion of Services: Continued development and deployment of Seeker 360™ to enhance service offerings and market reach.

Technological Platform and Innovation

Proprietary Technologies

Maestro Platform: A proprietary workforce management and data capture platform that optimizes the nationwide inspector network in real-time.

Seeker 360™: An innovation combining Maestro with LiDAR capture technology to create digital twins of physical environments, offering immersive property walkthroughs and precise assessments.

Significant Scientific Methods

LiDAR Technology: Utilized in Seeker 360™ to create accurate digital representations of physical environments, enhancing property assessments.

Artificial Intelligence and Machine Learning: Employed to analyze property data, identify patterns, and support decision-making processes.

Leadership Team

Key Executives

Brannon Lacey: Chief Executive Officer (CEO)

Russ Carroll: Founder and Chief Seeker

Professional Backgrounds

Brannon Lacey: Appointed as CEO in January 2025, bringing extensive experience in technology and operations to lead Seek Now's strategic initiatives.

Russ Carroll: Founder of Seek Now, transitioned to the role of Chief Seeker in April 2024, focusing on innovation and company culture.

Key Contributions

Brannon Lacey: Oversees the company's growth and strategic direction, driving the adoption of advanced technologies and expanding market presence.

Russ Carroll: Continues to influence Seek Now's culture and innovation, ensuring alignment with the company's mission and vision.

Industry Environment and Competitor Profile

Market Insights and Dynamics

The property inspection and data capture industry is experiencing growth due to increasing demand for accurate and timely property assessments in insurance claims processing, real estate transactions, and property management. Technological advancements, such as AI and LiDAR, are driving innovation and efficiency in the sector.

Competitor Analysis

Tensorflight: Provides AI-driven property inspection solutions, focusing on automating property assessments for the insurance industry.

Loveland Innovations: Specializes in property inspection and analytics, utilizing drones and AI to deliver property data for the insurance, solar, and roofing industries.

Inspectify: Offers property inspection services and technology solutions within the real estate sector, providing inspection reporting and tools for creating rehabilitation scopes for repairs.

GeoX: Focuses on property intelligence, offering instant access to 3D property data and analytics powered by AI and aerial imagery for the real estate and insurance sectors.

ZestyAI: Provides AI-powered risk assessment solutions for the property and casualty insurance industry, offering peril-specific risk models and property insights.

Strategic Collaborations and Partnerships

In April 2025, Seek Now joined Property Meld's Vendor Nexus Program to enhance property maintenance operations by combining advanced inspections, intelligent asset data, and seamless vendor coordination.

Operational Insights

Seek Now differentiates itself through its nationwide network of certified inspectors, real-time workforce management via the Maestro platform, and innovative technologies like Seeker 360™. These capabilities enable the company to deliver consistent, high-quality property data at scale, setting it apart from competitors.

Strategic Opportunities and Future Directions

Service Expansion: Leverage Seeker 360™ to offer comprehensive property data solutions across various industries beyond insurance and real estate.

Technological Advancements: Continue to invest in emerging technologies, such as autonomous drones and AI, to enhance data capture and analysis capabilities.