Seemplicity Company Profile

Background

Seemplicity is a cybersecurity company founded in 2020, dedicated to revolutionizing vulnerability and exposure management through its AI-powered Remediation Operations (RemOps) platform. The company's mission is to simplify, automate, and scale risk reduction efforts for security teams, transforming remediation processes into streamlined and collaborative operations.

Key Strategic Focus

Seemplicity's strategic focus centers on:

Automating Remediation Processes: By consolidating security findings from various tools into a unified platform, Seemplicity enables security teams to build and automate risk reduction workflows, enhancing efficiency and collaboration across departments.

Enhancing Operational Resilience: The platform is designed to help organizations proactively address risks before exploitation, thereby improving their overall security posture.

Expanding Market Reach: Seemplicity has experienced significant growth, particularly in North America, and continues to expand its customer base across multiple sectors, including software, utilities, financial services, and retail.

Financials and Funding

Seemplicity has secured a total of $32 million in funding:

Seed Round: Raised $6 million in September 2020, led by S Capital.

Series A Round: Secured $26 million in April 2022, led by Glilot Capital Partners through its early growth fund, Glilot+, with participation from NTTVC, Atlantic Bridge, S Capital, and Rain Capital.

The capital is intended to enhance platform capabilities, expand market reach, and support the company's growth initiatives.

Technological Platform and Innovation

Seemplicity's RemOps platform stands out due to its:

AI-Powered Automation: The platform automates and streamlines remediation processes, consolidating findings, and delivering tailored remediation plans for security, IT, and DevOps teams.

Integration Capabilities: Seemplicity has expanded its technology partner ecosystem, integrating with an average of one new testing or workflow product each week in 2024, bringing the total number of platform integrations to 139.

Scalability Features: The platform includes scalability features that address the increasing volume and velocity of vulnerability findings, ensuring it can handle large-scale security operations.

Leadership Team

Yoran Sirkis, Co-Founder & CEO: A veteran of the Israeli security industry with extensive experience in sales and technology. Previously served as CEO of Covertix (acquired by Microfocus) and Managing Partner at Comsec Innovation.

Ravid Circus, Co-Founder & CPO: A cybersecurity expert with over 20 years of experience. Former VP of Customer Success and VP of Products at Skybox Security.

Rotem Cohen Gadol, Co-Founder & CTO: Brings over 12 years of experience in large-scale cyber system design and development. Held leadership positions at IDF's Unit 8200 and Argus Cyber Security.

John Zilinskas, VP of Sales: Appointed in September 2022, John has over 14 years of experience in the cybersecurity industry, including serving as VP of Sales at Palo Alto Networks.

Einat Binyamini Gal On, VP of Customer Services: A customer services leader with 20 years of experience in cybersecurity companies, focusing on driving customer satisfaction and operational excellence.

Raphael Reich, VP of Marketing: A cybersecurity go-to-market executive with over 20 years of experience, having led teams at CyCognito, Contrast Security, Imperva, Varonis, Cisco, and CheckPoint.

Avi Yeger, VP of Research & Development: An R&D leader with over 15 years of experience, previously directing teams at Argus Cyber Security and Claroty.

Tomer Yanovich, VP of Product: A cybersecurity product management leader with experience at Bionic (acquired by Crowdstrike) and Skybox Security.

Vered Shalev, VP of People & Operations: Experienced in building high-performing teams in global startups, formerly Head of People at Elastifile (acquired by Google).

Leadership Changes

In September 2022, Seemplicity appointed John Zilinskas as Vice President of Sales to lead the company's expansion in North America.

Competitor Profile

Market Insights and Dynamics

The cybersecurity market is experiencing rapid growth due to increasing digital transformation and the rising frequency of cyber threats. Organizations are seeking efficient solutions to manage vulnerabilities and exposures, driving demand for platforms like Seemplicity's RemOps.

Competitor Analysis

Key competitors in the IT risk management and remediation space include:

Sprinto: Offers an AI-powered compliance automation platform that integrates with business systems to ensure compliance with standards like SOC2 and ISO27001.

AuditBoard: Provides a connected risk platform designed to elevate teams and engage business front lines, centralizing risks, controls, policies, and frameworks.

Scrut Automation: Automates cloud configuration testing against CIS benchmarks across multiple cloud accounts to maintain a strong infosec posture.

UpGuard: A cybersecurity platform that helps organizations prevent data breaches, monitor third-party vendors, and improve security posture.

Pirani: Offers software solutions for businesses to mitigate operational risks and ensure compliance with regulatory standards.

Strategic Collaborations and Partnerships

Seemplicity has established significant partnerships to enhance its platform capabilities:

Orca Security: In April 2024, Seemplicity partnered with Orca Security to accelerate cloud security remediation operations, enabling joint customers to streamline risk reduction through automated collection, consolidation, and prioritization of security findings.

Microsoft Azure Marketplace: In December 2024, Seemplicity's RemOps platform became available in the Microsoft Azure Marketplace, allowing customers to leverage Azure's scalability and reliability to streamline security remediation operations.

Operational Insights

Seemplicity's platform offers distinct competitive advantages:

Vendor-Agnostic Integration: Unlike competitors that may focus on their own testing solutions, Seemplicity provides a vendor-agnostic platform, integrating with a wide range of security tools to address the diverse needs of organizations.

AI-Driven Efficiency: The incorporation of AI, including Large Language Models (LLMs), enhances vulnerability remediation expertise and guidance, improving remediation efficiency.

Strategic Opportunities and Future Directions

Seemplicity is poised for continued growth, with plans to:

Expand Customer Base: Building on its 800% revenue growth since starting US operations, Seemplicity aims to further penetrate various sectors by addressing the increasing demand for efficient exposure assessment platforms.

Enhance AI Capabilities: Continued investment in AI features, such as LLM technology, to improve remediation efficiency and provide advanced solutions to customers.

Strengthen Partnerships: Further collaborations with technology partners to expand the platform's integration capabilities and offer comprehensive solutions to customers.