Segmentify Company Research Report

Company Overview

• Name: Segmentify

• Mission of the Company: No explicit mission statement was provided, but Segmentify focuses on using AI-powered personalisation and machine learning technologies to optimise eCommerce conversion rates and customer engagement by providing personalised experiences.

• Founded: Segmentify was founded in 2014.

• Founders: Murat Soysal and Ergin Eroğlu.

• Key People: Murat Soysal (Co-Founder, initiated the idea from his PhD study in machine learning), Ergin Eroğlu (Co-Founder).

• Headquarters: No information is available

• Number of Employees: 75+

• Revenue of the Company: No specific revenue figures available

• What is the Company Known For: Segmentify is a customer engagement platform known for its omnichannel personalised experiences throughout the entire eCommerce journey to enhance conversions, engagement, revenue, and customer lifetime value.

Products

Segmentify offers the following products and solutions:

1. Engagement

• Description: Personalises every customer interaction to increase lifetime value and build loyalty.

• Key Features:

• Cross-channel communication to reduce cart abandonment.

• Product discovery improvement with customised badges.

• Content tailored to behavior to enhance loyalty.

• Gamification for email subscription enhancements.

• Behavior-triggered pop-ups to reduce bounce rates.

2. Engagement Plus

• Description: Enhances eCommerce engagement through gamification.

• Key Features:

• Personalised rewards and experiences.

• Motivation for desired customer actions through gamification.

• Gather valuable user data for insights.

• Customised gamification strategies for different user segments.

3. Growth & Optimisation

• Description: Monitors website data in real-time.

• Key Features: No specific features mentioned.

4. Recommendation

• Description: Provides personalised product recommendations to optimise the customer experience and increase average order value (AOV).

• Key Features:

• Real-time customer need prediction.

• Automation to reduce manual merchandising efforts.

• Tailored product recommendation strategies.

5. Dynamic Bundles

• Description: Helps increase cross-selling with dynamic personalisation.

• Key Features:

• Provides complementary product recommendations.

• Dynamic and personalised bundles for each customer.

• Inventory management optimisation.

6. Search & Discovery

• Description: Enhances on-site search to improve customer navigation and conversion.

• Key Features:

• Customisable search elements.

• Relevant product displays.

• Searchandising 2.0 for fast and customisable results.

7. Cross-Channel Marketing

• Description: Automates and optimises marketing communications across different channels.

• Key Features: No specific features mentioned.

8. Customer Data Management

• Description: Offers hyper-personalisation based on user segmentation.

• Key Features: No specific features mentioned.

Recent Developments

• New Developments: Segmentify has expanded its scope as a customer engagement platform with six core solution modules.

• New Products Launched: Searchandising 2.0 was introduced, offering advanced features for internal search optimisation.

• New Features: No specific new features apart from the development of Searchandising 2.0, which improves search speed, customisation, SEO, and mobile readiness.

• Partnerships: Segmentify has partnerships with various technology and marketing consulting firms such as Accenture, Alta Solutions, Astound Commerce, and others for improving strategic guidance and execution.

No additional financial data, headquarters location, specific strategies for recent years, or specific numerical revenue figures were available from the provided data.