Sektor New Zealand

Background

Founded in 2009, Sektor New Zealand is a technology distribution company specializing in delivering innovative and efficient solutions across various sectors, including retail, networking, security, healthcare, modern workplace, and mobility. The company's mission is to provide unparalleled industry and technology expertise, assisting partners in building winning solutions for their customers. With a passionate and dedicated team, Sektor has established itself as a significant player in the technology distribution industry, offering a comprehensive range of products and services to meet diverse business needs.

Key Strategic Focus

Sektor's strategic focus encompasses several core objectives:

Comprehensive Product Portfolio: Offering a wide array of products from global industry-leading vendors, ensuring partners have access to the latest technologies.

Advanced Distribution Infrastructure: Maintaining significant stock investments, a state-of-the-art order processing system, and a sophisticated online portal for efficient order management.

Value-Added Services: Providing pre-sales consultancy, staging and configuration, education and training, dedicated inventory, drop shipping, and managed roll-outs to support partners at every stage.

Channel-Centric Approach: Operating with a 100% channel focus, continuously researching industry trends and building trusted vendor relationships to deliver value to partners.

Financials and Funding

As of June 2024, Sektor New Zealand's annual revenue is estimated to be between $10 million and $50 million. The company has experienced significant growth since its inception, expanding its operations across multiple countries and increasing its workforce to over 200 employees.

Pipeline Development

Sektor has been actively expanding its product offerings and market reach:

Cybersecurity Expansion: In 2019, Sektor acquired Duo NZ Ltd, a leading cybersecurity distributor, enhancing its capabilities in the cybersecurity domain.

Geographical Expansion: In 2020, Sektor established operations in Vietnam, partnering with Zebra Technologies to tap into the growing demand for barcoding-based automatic data capture solutions in the region.

Product Portfolio Enhancement: In 2021, Sektor partnered with PAX Technology to distribute Android payment terminals in Australia and New Zealand, expanding its offerings in the payments market.

Technological Platform and Innovation

Sektor leverages advanced technological platforms to streamline operations and enhance service delivery:

Subscription Commerce Platform: In 2021, Sektor adopted AppDirect's subscription commerce platform to automate reseller operations, expand its software catalog, and scale its security software practice across the Asia-Pacific region.

Digital Marketplace Initiative: Sektor is developing a next-generation digital marketplace to transform how SaaS vendors bring solutions to their channel, protect net revenue retention, and extend customer lifecycles.

Leadership Team

Sektor's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

Rhys Warren: Chief Executive Officer, overseeing the company's strategic direction and expansion initiatives.

Andre van Duiven: Managing Director of Sektor New Zealand, leading the company's operations and growth in the New Zealand market.

Kendra Ross: General Manager of the cybersecurity division, focusing on expanding Sektor's cybersecurity offerings and market presence.

Leadership Changes

In 2019, following the acquisition of Duo NZ Ltd, Kendra Ross, co-founder of Duo, was appointed General Manager of Sektor's cybersecurity division, bringing her extensive experience in cybersecurity distribution to the company.

Competitor Profile

Market Insights and Dynamics

The technology distribution industry in New Zealand is competitive, with several key players offering a range of products and services. The market is characterized by rapid technological advancements and increasing demand for integrated solutions across various sectors.

Competitor Analysis

Sektor's main competitors include:

Synnex New Zealand: A major IT distributor offering a wide range of products and services, including hardware, software, and networking solutions.

Dove Electronics: A distributor specializing in computer hardware and software, providing solutions to resellers and retailers across New Zealand.

These competitors focus on similar market segments, offering overlapping product portfolios and services.

Strategic Collaborations and Partnerships

Sektor has established significant partnerships to enhance its market position and service offerings:

Zebra Technologies: Partnered to expand operations in Vietnam, addressing the growing demand for barcoding-based automatic data capture solutions.

CipherTrace: Collaborated to distribute cryptocurrency intelligence solutions, enabling banks and financial institutions to monitor and mitigate virtual asset-related risks.

PAX Technology: Partnered to distribute Android payment terminals in Australia and New Zealand, enhancing Sektor's payments market offerings.

Operational Insights

Sektor's strategic considerations include:

Comprehensive Distribution Infrastructure: Maintaining significant stock investments, advanced order processing systems, and efficient logistics to ensure timely delivery of products.

Value-Added Services: Offering a range of services, including pre-sales consultancy, staging and configuration, education and training, dedicated inventory, drop shipping, and managed roll-outs, to support partners throughout the sales process.

Channel-Centric Approach: Operating with a 100% channel focus, continuously researching industry trends and building trusted vendor relationships to deliver value to partners.

Strategic Opportunities and Future Directions

Sektor's strategic roadmap includes:

Digital Transformation: Implementing subscription commerce platforms and digital marketplaces to automate operations and enhance service delivery.

Geographical Expansion: Establishing operations in new markets, such as Vietnam, to tap into growing demand for technology solutions.

Product Portfolio Diversification: Partnering with leading vendors to expand product offerings, including cybersecurity solutions and payment terminals.