Company Research Report: Sendlane

Company Overview

• Name: Sendlane

• Mission: The company focuses on driving more eCommerce sales by providing an integrated platform for email and SMS marketing, among other marketing tools.

• Founded: 2013

• Founders: Jimmy Kim, Zak, and Anik

• Key People:

• Jimmy Kim, Founder & CIO

• Omar Miyazaki, Senior Product Manager

• Leigh Talbott, Technical Project Manager

• Cherie Ueno, Senior Marketing Manager

• Morgan Hohbein, Customer Success Manager

• Sean Alvarez, Senior Fraud & Compliance Specialist

• James Mickelson, Senior Staff Engineer

• Greg Dalby, SVP of Omnichannel

• Headquarters: San Diego, California

• Number of Employees: No information available

• Revenue: No information available

• What is the company known for: Sendlane is recognized for its email marketing solutions, particularly focusing on personalized, data-driven email and SMS campaigns aimed at increasing customer lifetime value (LTV) and enhancing customer engagement.

Products

• Email Marketing:

• Personalized campaigns designed for eCommerce growth.

• Key Features: Multivariable segmentation, real-time analytics, multivariate testing, integration capabilities.

• SMS Marketing:

• Harness the potential of SMS for direct customer communication to boost revenue.

• Key Features: Two-Way Reply, compliance features, and multi-channel revenue opportunities.

• Reviews:

• Integrated review management to enhance trust and loyalty.

• Key Features: Dynamic UGC collection, moderation tools, and seamless integration with email marketing.

• Forms:

• Advanced tools for customer acquisition and data collection.

• Key Features: Customizable layouts, targeting rules, and built-in compliance.

Recent Developments

• New Products Launched:

• New and improved Forms feature for retention marketing.

• New Features Added to Existing Products:

• Enhanced multi-channel automations for email and SMS.

• Advanced integrations with deep-data analytics.

• New Partnerships:

• Collaboration with various tech partners to extend platform capabilities.

Sendlane is continuously evolving with its commitment to delivering powerful marketing tools designed to maximize eCommerce success through strategic customer engagement strategies using the platform's comprehensive suite of services.