Senior Care Clicks: Company Profile

Background

Overview

Senior Care Clicks is a Brooklyn-based digital marketing agency specializing in the senior care industry. Founded in 2019 by CEO Karina Tama-Rutigliano, the agency offers a comprehensive suite of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, lead generation, customer relationship management (CRM) automation, and reputation management. These services are tailored to assist senior living communities, home care agencies, and other senior care providers in enhancing their online presence and client engagement.

Mission and Vision

The agency's mission is to empower senior care businesses to thrive in a competitive digital landscape by providing innovative marketing solutions that drive growth and foster meaningful connections with their communities. Its vision is to be the leading marketing partner for senior care providers, delivering measurable results and long-term success.

Primary Area of Focus

Senior Care Clicks focuses on delivering customized digital marketing strategies that address the unique challenges of the senior care sector. By leveraging industry-specific expertise, the agency aims to help clients attract qualified leads, improve online visibility, and build strong reputations within their local markets.

Industry Significance

In an era where digital presence is crucial, Senior Care Clicks plays a pivotal role in bridging the gap between senior care providers and families seeking quality care options. Its specialized services contribute to the growth and sustainability of senior care businesses by enhancing their marketing effectiveness and client outreach.

Key Strategic Focus

Core Objectives

• Lead Generation: Develop and implement strategies to attract and convert potential clients.

• CRM Automation: Streamline client management processes to enhance communication and service delivery.

• Reputation Management: Monitor and improve online reviews and feedback to build trust and credibility.

• SEO and PPC: Optimize online content and advertising to increase visibility and drive targeted traffic.

Specific Areas of Specialization

• Local SEO: Enhance local search rankings to connect senior care providers with nearby families.

• Content Marketing: Create informative and engaging content that resonates with the target audience.

• Social Media Management: Manage social media platforms to engage with the community and promote services.

• Analytics and Reporting: Provide data-driven insights to measure campaign effectiveness and inform decision-making.

Key Technologies Utilized

• CRM Systems: Automate client interactions and data management.

• SEO Tools: Utilize platforms like Google Analytics and SEMrush for performance tracking.

• PPC Platforms: Manage and optimize campaigns on Google Ads and social media.

• Content Management Systems (CMS): Develop and maintain client websites using platforms like WordPress.

Primary Markets Targeted

Senior Care Clicks primarily serves senior living communities, home care agencies, assisted living facilities, and adult day care centers across the United States. The agency's services are designed to meet the specific needs of these providers, helping them navigate the complexities of digital marketing in the senior care industry.

Financials and Funding

Funding History

As a privately held company, Senior Care Clicks has not publicly disclosed detailed financial information or funding history. The agency has demonstrated consistent growth and expansion, including the opening of a new headquarters in Broward County, Florida, in December 2025, indicating a positive financial trajectory.

Recent Developments

• Expansion: In December 2025, Senior Care Clicks expanded its operations by establishing a new office in Broward County, Florida, to better serve the growing demand in the senior care sector.

Pipeline Development

Key Initiatives

• AI Integration: In April 2025, the agency launched an AI-powered suite of tools designed to automate key business functions for senior care agencies, including client acquisition and appointment booking.

• Newsletter Launch: In July 2024, Senior Care Clicks introduced "The Senior Care Digital Digest," a LinkedIn newsletter aimed at providing industry insights and marketing tips to senior care business owners.

Technological Platform and Innovation

Proprietary Technologies

• AI Employee: A suite of AI-powered tools designed to automate client acquisition, appointment booking, and other key business functions for senior care agencies.

Significant Scientific Methods

• Data Analytics: Utilization of advanced analytics to measure campaign effectiveness and inform strategic decisions.

• SEO Optimization: Implementation of data-driven SEO strategies to enhance online visibility.

Leadership Team

Karina Tama-Rutigliano – CEO and Founder

• Professional Background: With over a decade of experience in digital marketing, Karina founded Senior Care Clicks to address the unique challenges faced by senior care providers in the digital space.

• Key Contributions: Under her leadership, the agency has developed specialized services that have significantly improved the online presence and client engagement of numerous senior care businesses.

Competitor Profile

Market Insights and Dynamics

The senior care industry is experiencing rapid growth, driven by an aging population and increased demand for quality care services. This expansion has intensified competition among service providers, making effective digital marketing strategies essential for success.

Competitor Analysis

• A Place for Mom: A leading online senior care referral service connecting families with senior living options.

• Caring.com: An online platform offering resources and reviews for senior care services.

• Seniorly: A marketplace for senior housing and care options, providing detailed information and reviews.

Strategic Collaborations and Partnerships

While specific partnerships are not publicly disclosed, Senior Care Clicks collaborates with various senior care organizations to enhance service offerings and expand its reach.

Operational Insights

Senior Care Clicks differentiates itself through its boutique approach, offering personalized attention and tailored strategies that align with each client's unique needs and goals.

Strategic Opportunities and Future Directions

• Geographic Expansion: The recent establishment of a Florida office positions the agency to tap into new markets and serve a broader client base.

• Service Diversification: Continued development of AI-driven tools and resources to further enhance service offerings and client engagement.