Sensera Systems Company Profile

Background

Mission: To empower construction professionals to build with confidence by providing real-time jobsite intelligence solutions that ensure safety, security, and success.

Vision: To revolutionize the construction industry by making jobsite intelligence a standard, ensuring every project is completed safely, securely, and on time.

Primary Focus: Sensera Systems specializes in delivering comprehensive, real-time jobsite monitoring solutions. Their offerings include solar-powered, wireless cameras integrated with cloud-based software, catering primarily to the construction industry. These solutions enhance project productivity, safety, risk management, and collaboration. Beyond construction, Sensera serves municipalities, utilities, and infrastructure clients across North America.

Key Strategic Focus

Core Objectives:

• Enhance jobsite safety and security through real-time monitoring.

• Improve project productivity and collaboration.

• Provide affordable and easy-to-deploy monitoring solutions.

Specialization Areas:

• Solar-powered, wireless camera systems.

• Cloud-based software for real-time data access.

• Integration with project management platforms like Procore and Autodesk.

Key Technologies:

• Solar-powered, wireless cameras.

• SiteCloud™ platform for data management.

• AI-driven analytics for actionable insights.

Primary Markets:

• Construction contractors and developers.

• Municipalities and public works.

• Utilities and infrastructure sectors.

Financials and Funding

Funding History:

• Series A Investment (August 2023): Sensera Systems secured a Series A equity investment led by Egis Capital Partners and MUUS Asset Management. This capital aims to accelerate growth, expand capabilities, and deepen market penetration.

Utilization of Capital:

• Enhancing technological offerings.

• Expanding system integrations.

• Increasing market reach.

Technological Platform and Innovation

Proprietary Technologies:

• SiteCloud™ Platform: A cloud-based solution enabling real-time viewing, monitoring, and sharing of site data.

• Solar-Powered Wireless Cameras: Designed for easy deployment without the need for external power sources.

Scientific Methods:

• Integration of AI-driven analytics for enhanced monitoring and decision-making.

Leadership Team

• Rob Garber, Chief Executive Officer: With over 24 years in manufacturing and engineering, Garber has led operations in electronics, semiconductors, and safety products. He holds a BS in Chemical Engineering from Purdue University and an MBA and MS in Chemical Engineering from MIT.

• David Gaw, Chief Strategy Officer & Founder: An entrepreneur with over 24 years of experience, Gaw founded Coactive Networks and has worked in wireless broadband, robotics, and AI software. He founded Sensera Systems in 2012 to simplify remote monitoring systems.

• John Daley, Chief Technology Officer & Co-Founder: With over 24 years in software development, Daley has experience in drone flight planning and mission-critical systems for Raytheon and Lockheed Martin. He leads the architecture and software implementation for Sensera's products.

• Julie Pistritto, VP of Sales: A strategic sales leader with experience in construction, solar, and commercial real estate industries. She has held senior roles at Density, Inc., HOVER, Inc., and EagleView Technologies.

• Marca Armstrong, VP of Marketing & Customer Success: Armstrong has launched and developed global brands like Case Logic, Panasonic, and Cree. She holds a BA in International Relations from Mount Holyoke College and an MBA in International Business from Thunderbird School of Global Management.

• Christy Martin, VP of Finance: With over 30 years in accounting and finance, Martin has experience in retail, digital marketing, healthcare, and SaaS industries. She has a proven track record of building high-performing accounting teams.

Leadership Changes

• Rob Garber's Appointment as CEO: Garber's leadership is expected to drive operational excellence and strategic growth.

Competitor Profile

Market Insights and Dynamics:

• Market Size and Growth: The construction technology market is experiencing significant growth, driven by the need for enhanced project management and monitoring solutions.

• Industry Trends: Increased adoption of IoT and AI technologies for real-time data and analytics.

Competitor Analysis:

• Bluebeam: Offers digital solutions for document management and project collaboration.

• Tekla: Provides software for structural engineering and construction management.

• Johnson Controls: Specializes in building automation and control systems.

Strategic Collaborations and Partnerships

• Vaisala Partnership (September 2022): Integrated Vaisala's Wx Horizon service with Sensera's SiteCloud cameras to provide real-time weather monitoring solutions.

• CrewSight Partnership (October 2023): Collaborated with CrewSight, part of ASSA ABLOY, to offer comprehensive access control solutions for construction sites.