Sensibull Company Profile

Background

Sensibull, established in August 2017, is India's premier options trading platform designed to simplify and democratize options trading for retail investors. The company's mission is to make options trading accessible and less intimidating, providing tools and resources that cater to both novice and experienced traders. Operating within the financial technology sector, Sensibull holds significant industry relevance by offering a comprehensive suite of features that enable users to make informed trading decisions.

Key Strategic Focus

Sensibull's strategic focus centers on empowering retail investors through an intuitive platform that offers:

Options Trading Strategies: Pre-built strategies tailored to various market conditions, such as bullish, bearish, or neutral trends.

Strategy Builder: A tool for creating and backtesting custom options strategies, aligning with individual market expectations and risk preferences.

Virtual Trading: A feature allowing users to practice options trading without financial risk, fostering confidence and competence.

Market Sentiment Indicators: Insights into market trends, including bullish or bearish sentiment, volatility levels, and open interest data.

Real-Time Data and Alerts: Integration of live market data with customizable alerts for price movements and strategy triggers.

Options Analyzer: In-depth analysis of potential profits and losses for specific trades, aiding in risk-reward assessment.

Educational Resources: Comprehensive tutorials, webinars, blogs, and video lessons to enhance users' understanding of options trading.

Brokerage Integration: Seamless execution of trades through integration with leading Indian brokerage firms.

Financials and Funding

In August 2018, Sensibull secured ₹2.5 crore (approximately $357,000) in seed funding from Rainmatter, a fintech fund and incubator managed by Zerodha. This investment was aimed at building an engineering team and developing the platform's technology.

Technological Platform and Innovation

Sensibull distinguishes itself through a robust technological platform that includes:

Proprietary Technologies: Advanced options analysis tools offering real-time prices, strategy suggestions, and virtual trading environments.

Scientific Methodologies: Utilization of predictive analytics and machine learning algorithms to provide market sentiment indicators and personalized trading strategies.

AI-Driven Capabilities: Integration of artificial intelligence to enhance strategy recommendations and risk management tools.

Leadership Team

Abid Hassan: Co-Founder and Chief Executive Officer. Abid brings a background in options trading and product management, having previously worked at qplum and ICICI Bank. He holds a PGDM from IIM Ahmedabad and a Bachelor's in Computer Science and Engineering.

Balajee Ramachandran: Co-Founder and Head of Product and Growth. Balajee has experience as a lead engineer at VizExperts and holds a Bachelor's in Mechanical Engineering from NIT Calicut.

Sidharth Reddy: Co-Founder and Technology Head. Sidharth's background includes roles as a data engineer and analytics consultant at Flexmoney Technologies and PlaySimple Games. He earned a degree in Electrical and Communications Engineering from Southern Methodist University.

Competitor Profile

Market Insights and Dynamics

The Indian options trading market is experiencing significant growth, driven by increased retail investor participation and technological advancements. Sensibull operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

Streak: Founded in 2017, Streak offers algorithmic trading solutions, enabling users to create, backtest, and deploy trading strategies without coding. It has raised $1.4 million in funding and generates revenue between $5 million and $25 million.

Kuants: Established in 2017, Kuants provides a platform for developing and deploying algorithmic trading strategies. The company has secured $228,400 in funding and reports revenue between $100,000 and $5 million.

Sana Securities: Founded in 2011, Sana Securities offers investment advisory services and operates in the systems software industry. It generates revenue between $100,000 and $5 million.

Strategic Collaborations and Partnerships

Sensibull has formed strategic partnerships to enhance its market position and expand its user base:

Zerodha: In August 2018, Zerodha invested ₹2.5 crore in Sensibull through its fintech fund, Rainmatter.

Upstox: In November 2021, Upstox partnered with Sensibull to provide users with advanced options strategy features, including 'Easy Options' and 'Strategy Builder'.

Angel Broking: In May 2021, Angel Broking collaborated with Sensibull to offer clients advanced options trading strategies and real-time trade recommendations.

Operational Insights

Sensibull's strategic considerations include:

Market Position: As India's largest options trading platform, Sensibull leverages its user-friendly interface and comprehensive tools to maintain a competitive edge.