Company Market Research Report
Company Overview
Name
SentiLink
Mission
SentiLink aims to provide innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another.
Founded
SentiLink was founded in 2017 by Naftali Harris and Max Blumenfeld.
Key People
- Naftali Harris: Co-Founder and CEO
- Max Blumenfeld: Co-Founder
- Stuart Sopp: CEO, Current (notable client)
- Vivek Ahuja: Head of Enterprise Sales & Alliances
- Robby Perry: Fraud Advisor
Headquarters
33 New Montgomery, San Francisco, CA 94105
Number of Employees
No information is available.
Revenue
No information is available.
Known For
SentiLink is known for tackling sophisticated identity fraud and creating a suite of best-in-class fraud and risk products used by a diverse range of industries, including financial institutions, fintechs, and more.
Products
Synthetic Fraud Score
Description:
Detects synthetic identities with higher precision, minimizing false positives for real applicants.
Key Features:
- Identifies both first and third-party synthetic fraud.
- Uses internal labels and curated data sources.
- Provides a simple risk scale from 0 to 1000 with explanatory reason codes.
- Paired with eCBSV for enhanced detection.
ID Theft Score
Description:
Identifies fraudulent applicants and reduces losses from traditional ID theft.
Key Features:
- Simple risk scale from 0 to 1000.
- Identifies features like VoIP phone use, email velocity, and PII links to fraudulent applications.
- Comprehensive tool targeting a broader range of fraud, not just KYC.
Facets
Description:
Detailed and intelligent data points that enhance identity fraud detection.
Key Features:
- Derived from identity, fraud, and risk intelligence.
- Available through API, providing versatile use for risk models.
- Proven to add significant model lift for partner-specific labels.
Insights
Description:
Provides detailed explanations and enhanced explainability for fraud investigations.
Key Features:
- Real-time signals for application anomalies.
- Access to Fraud Intelligence Team insights.
- Supports deeper risk assessments for incoming applications.
eCBSV (Electronic Consent Based SSN Verification Service)
Description:
Validates name, DOB, and SSN combinations directly with the SSA.
Key Features:
- Reduces synthetic fraud by cross-checking SSA’s database.
- Accelerates the application process.
- Improves thin file applicant verification.
ID Complete
Description:
Fills in missing identity data like SSNs and dates of birth.
Key Features:
- Augments partial or missing application data in real-time.
- Improves onboarding experience by reducing friction from incomplete data.
- Enhances dataset quality for accurate risk assessments.
Recent Developments
New Products Launched
No information is available.
New Features Added to Existing Products
- Synthetic Fraud Score: Paired with eCBSV for enhanced detection of synthetic identities.
- ID Theft Score: Expanded features to cover more comprehensive identity theft tactics.
- Facets: Continuous updates to include the most predictive fraud attributes.
Partnerships
- Alloy: Onboarding, synthetic fraud, and identity theft.
- Sardine: eKYC and identity.
- Persona: KYC/KYB onboarding and orchestration.
- FiVision: Account opening.
Recent Blog Posts
- "The Complicated Landscape of Assumed Identity Fraud" (December 21, 2023)
- "Building Blocks to Improve Fraud Detection and Enhance Modeling" (September 18, 2023)
- "Energy Insight: Boost Customer Growth and Reduce Fraudulent Debt" (July 29, 2024)
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