Serenity Market Research Report

Company Overview

Serenity is a forward-thinking technology platform focused on transforming senior care experiences and economics. Based in Denver, Colorado, with offices in Idaho Falls, UT, and Aurora, CO, Serenity is at the forefront of innovative solutions in senior care. Its platform is designed for seamless connections among senior care staff, providers, older adults, and their families, leveraging web and mobile technology to ensure HIPAA-compliant communication and automated workflows within senior care environments. The platform notably enhances operational efficiency, highlighted by a 15% increase in census and staff time savings averaging 15 hours per month.

Leadership Team

Katherine Wells, CEO: Driving the mission of transforming senior care through smart solutions focusing on caregiver satisfaction and enriched experiences for older adults.

Rob Pinna, CPO & VP Engineering: Spearheading product development and technological innovation at Serenity.

Kelly Hickey, CFO & VP Operations: Bringing extensive finance and operational management expertise.

Cory Meyer, Chief Revenue Officer: Focusing on customer retention, growth, and operational efficiency.

Amy Yount, VP of Customer Success: Enhancing customer experience and care connectivity.

Bretagne Stowe (Pullens), VP of Business Development: Expert in revenue generation and senior living expertise.

Products and Services

Serenity offers a technologically advanced platform that supports seamless communication and coordination in various care settings, such as senior living, home health, hospice, and pharmacy. Key features include:

Efficient inter-staff communication and care management coordination.

Family interactions facilitated through e-signatures and real-time updates.

Minimization of medication errors by partnering with Heartland Pharmacy, serving over 300 communities.

Support for over 30 home health communities ensuring streamlined care coordination and auditable referrals.

Recent Achievements and Funding

In November 2024, Serenity successfully raised $5.5 million in Series A funding, spearheaded by Allegion Ventures, to further its AI-powered Environmental, Health, and Safety (EHS) software innovation. This investment is crucial for expanding its market presence and enhancing team capabilities.

The company was honored with the 2025 ServiceNow Store Partner of the Year Award, showcasing its leadership in providing advanced solutions in the senior care sector.

Strategic Vision

Serenity aims to dismantle barriers in senior care, focusing on cost efficiency, caregiver satisfaction, and enhanced life quality for older adults and their families. The company is driven by values centered on innovation, passion, integrity, and excellence, maintaining its commitment to revolutionizing senior living.

Competitor Analysis

Serenity Corporate Mental Health & Wellness

Serenity operates in a competitive mental health and wellness landscape, with notable competitors including Mindmatters Law - EE Inc and PharmaGrown Group.

Serenity Wellness

Serenity Wellness faces direct competition from companies like Aura Health, Headspace, and Insight Timer, all known for their innovative wellness and mental health solutions.

Serenity Lane

Competition for Serenity Lane includes Didi Hirsch Mental Health Services, Mountain Comprehensive Care Center, and Terros Health, key players within the mental health services sector.

Serenity Healthcare

Competitors for Serenity Healthcare encompass Kane County Hospital and Skilled, Ogden Regional Medical Center, and CLARUS RCM INC, each a significant presence in the healthcare industry.

Serenity Mental Health Centers

Serenity Mental Health Centers contends with various competitors such as Psychiatric Wellness Center, Associated Behavioral Health Care, and Smokey Point Behavioral Hospital, reflecting the fragmented nature of mental health service provision.

Key Competitors Analysis

Aura Health: Offers a digital wellness ecosystem with personalized content from therapists and coaches, headquartered in San Francisco, California.

Headspace: Known for meditation and mindfulness services, influencing over 100 million lives globally.

Insight Timer: A community-focused meditation app providing a vast library of guided meditations.

Calm: Leading in meditation, sleep, and relaxation, Calm's app has over 150 million global downloads.

BetterHelp: A leader in online therapy, offering accessible and affordable mental health services through a wide network of counselors.

This investigation highlights the dynamic competitive environment in which Serenity operates, revealing significant players in mental health, wellness, and therapy sectors with diverse service models and market approaches.