SERHANT. Company Market Research Report

1. Company Overview

• Name: SERHANT.

• Mission: Reimagining real estate today for the neighborhoods of tomorrow by empowering agents, clients, partners, and staff with novel media, technology, and educational resources.

• Foundation: Founded in 2020 by Ryan Matthew Serhant.

• Key People:

• Ryan Matthew Serhant - Founder & CEO

• Todd Sheridan - Vice President of Strategic Growth

• Yasser Ponce - Regional Director of Sales for South Florida

• Headquarters: No specific headquarters location is provided.

• Number of Employees: Nearly 800 agents across eight states.

• Revenue: No information is available.

• Known For: SERHANT. is recognized as an innovative real estate brokerage firm, the most followed real estate brand in the world, and renowned for its unique media and technology approach to real estate sales and marketing. It was number one in sales in New York City and has been expanding rapidly since the launch of its Netflix show, "Owning Manhattan."

2. Products

SERHANT. Studios

• Description: A full-service in-house production studio that creates unique, specialized content designed to resonate with a large real estate audience.

• Key Features: Film-quality content, media production designed to expand reach and transform media presence.

SERHANT. ADX

• Description: Provides tech-powered solutions encompassing home searches, property sales, and business goals.

• Key Features: Utilizes innovations and impactful solutions to enhance real estate experiences.

SERHANT. ID Lab

• Description: A world-class creative department focusing on branding and marketing services.

• Key Features: Develops, launches, and enhances brands, home sales, and projects.

SERHANT. New Development

• Description: Spearheads new construction projects and residential conversions with comprehensive sales, marketing, and design support.

• Key Features: Results-oriented guidance and support through all phases of development projects.

SELL IT

• Description: Agent resources and training programs.

• Key Features: Provides training, resources, and solutions that inspire, connect, and inform in today’s real estate marketplace.

3. Recent Developments

• Expansion Efforts:

• Expansion into the Hudson Valley, New Jersey, and South Carolina, adding new teams to these regions.

• Launch in Naples, Florida, with the addition of the Naples Concierge Group, thus further expanding presence in Florida.

• New Teams and Partnerships:

• Addition of high-performing teams like the Key Avenue Group in Charleston and other strategic teams in New Jersey.

• Media and Influence:

• "Owning Manhattan," a Netflix reality series showcasing Ryan Serhant and the company's real estate operations, renewed for a second season due to its success.

• Company Growth:

• Doubling in size over the past year with added agents and strategic expansion to eight states.

4. Industry Recognition

• Press Coverage:

• Extensive media presence with features in outlets such as Arabian Business, New York Post, and Robb Report highlighting the company's industry influence.

• The firm is highlighted as a disruptive force in the traditional real estate market.