Company Profile: Series-5 Labs Private Limited
Overview
Series-5 Labs Private Limited is a privately held company in the Advertising Services sector. It was founded on December 22, 2016, and is headquartered at No. 314 Synapse Nest, 7/3 ITPL Main Road, Kundalahalli Gate, Bangalore, Karnataka, India 560037. The company operates with a small team of 2-10 employees and aims to innovate within the programmatic marketing space by leveraging advanced technology solutions.
Business Focus and Offerings
Series-5 Labs specializes in developing a software-defined marketing (SDM) platform, which is a programmatic, cloud-based tool engineered to manage and deliver marketing assets across a variety of mass media platforms. The SDM platform offers solutions such as:
- Creating targeted next-generation experiences.
- Running marketing campaigns with real-time analytics.
- Delivering content for offline and broadcast media.
- Utilizing machine learning and artificial intelligence to provide a unified cloud environment.
The company's mission is to revamp the Out Of Home (OOH) advertising industry, offering contextual, integrated, and interactive solutions to boost brand recognition and optimize campaign engagement.
Leadership
The company is led by Saro Chandra Bhooshan, the CEO, who has over 14 years of expertise as an R&D Engineer specializing in enterprise software development. Supporting him are key team members such as Viswajith Puthanveedu, the Co-Founder, and Venkata R, a Consultant VP of Strategy.
Milestones and Recognitions
Series-5 Labs has made significant progress in the industry, including:
- Securing a patent for its unique SDM platform.
- Emerging as a runner-up in the Elevate 2019 event, which underlines its recognition in the startup ecosystem.
- Showcasing its SaaS platform at Karnataka Startup Cell's Startup Mahakumbh, highlighting its innovative edge.
Financial Overview
For the fiscal year ending on March 31, 2023, Series-5 Labs reported a revenue of ₹1.16 lakh and incurred a loss of ₹2.81 lakh, indicating that while it is generating revenue, it presently operates at a loss. The company's funding history includes raising $50.9K across three funding rounds, with a valuation of approximately $1.51 million. The company is actively seeking further investments to scale its technology-driven marketing solutions.
Industry Positioning
Positioned as a disruptor in the advertising space, Series-5 Labs emphasizes delivering personalized media experiences augmented by consumer insights and real-time data analytics. This innovative approach seeks to enhance traditional advertising through mediums, aiming to boost customer engagement and generate new revenue streams.
Competitor Profile
Industry Position and Competitors
Series-5 Labs operates within the competitive sector of Business/Productivity Software and holds the 152nd position among 702 active competitors. Its primary competitors include:
- RhythmOne: A digital ad tech company that connects audiences with brands via premium content. Acquired by Taptica (now Nexxen) in 2019, RhythmOne has its base in San Francisco.
- NextRoll: Renowned for applying machine learning in marketing, providing tools for D2C and B2B engagement. Based in San Francisco, formerly known as AdRoll.
- Mediaocean: Offers a mission-critical platform for omnichannel advertising, overseeing over $200 billion in annual media expenses. It employs AI and machine learning for media investment optimization.
Strategic Insights
Operating in the dynamic digital marketing and productivity software landscape, Series-5 Labs' focus on cloud-based, programmatic platforms positions it well to take advantage of digital transformation trends. Its incubator status at IIMB-NSRCEL can potentially reinforce its market presence and foster innovation. Despite facing financial hurdles, with the enhancement of its offerings and strategic differentiation, Series-5 Labs is poised for substantial growth, setting it apart from its competitors.
